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Video Transcript

George Glover

One of the ways to leverage your existing database is by redeploying that data inside Facebook as a custom audience and you look at kind of segmenting your existing database based on things – based on opportunities we can personalise content with their information. So a really good example of that is you might want to target people on your database but were interested in your product but don’t have finance and you’ve got to finance solution for them. Obviously, if you’re able to provide an ad that’s relevant to them the conversions going to be a lot higher and they’re much more likely to reinquire.