Leveraging Facebook Advertising For Innovative Lead Generation
While most companies are thinking about likes and followers, we have been creating a unique system for generating high-quality new business leads for hundreds of companies throughout the Asia Pacific Region.
Don’t waste your Facebook advertising on broad audiences. Utilise the power of big data with Social Garden and Facebook to build audiences that can quickly and effectively be converted into new customers.
“Our relationship has been positive with Social Garden from the get go. It’s rare for a company providing lead generation services to produce the results and engagement Social Garden have been able to provide. I’m looking forward to a bright future with this young and up and coming company”
Cameron Punnett
Digital Marketing Executive - Dennis Family Homes
Our specific set of processes attracts the right customers for your business
AUDIENCE
Engage both parents and prospective students from your highest performing market segments.
MESSAGE
Connect with investors, first home buyers and upgraders with our proprietary targeting model.
CREATIVE
Engage both parents and prospective students from your highest performing market segments.
DESTINATION
Connect with investors, first home buyers and upgraders with our proprietary targeting model.
Targeting Capabilities & Audience Segmentation
Reduce your cost per enquiry and improve your lead to sale conversion rate through hyper-targeted audience segmentation.
DEMOGRAPHICS
- Age
- Gender
- Language
- Location
SOCIAL
- Relationship Status
- Education Level
- Employer
- Job Position
CRM
- Customer database matched to Facebook profiles
- Friends of fans/users
DEVICE
- Type
- OS Version
- Wi-Fi Connectivity
BEHAVIORS
- Actions taken with sites and apps
- Offline purchase behavior
- Likes and interests
HUMAN EXPERIENCE
- Local
- Real time (weather, events)
- Seasonality (mothers)
Custom & Similar Audiences
The majority of marketing agencies overlook arguably the most powerful development in digital marketing over the past decade – custom & similar audiences.
Custom audiences allow selected agencies to upload their existing databases into the back end of Facebook to run targeted advertisements toward users whose email address in the database matches a Facebook login email (which is around 70% of most databases).
UPSELLING EXISTING CUSTOMERS
Upload your existing customer base into Facebook and run targeted offers and up sell campaigns to increase your lifetime client revenue.
RE-ENGAGING LOST CUSTOMERS
Win your lost customers back with targeted personalised offers and resigning bonuses.
