Email Marketing

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Email Marketing Back

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

4 months ago

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The power of Ai

Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

11 months ago

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Targeting strategies

Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

11 months ago

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The Keys to a Great Email Marketing Campaign

Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...

1 year ago

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Best practices when measuring email performances

Best Practices When Measuring Email Performance

What makes a successful email campaign? How do you filter through the right metrics? Which practices help drive engagement and revenue? Let’s deep...

2 years ago

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Benefits of Autoresponders & How to Use Them

48 hours. That’s how long a new lead is the most engaged with your brand for. With such a short amount of time, businesses need to make it easy...

2 years ago

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Pardot or Marketing Cloud: Which Is Right for You?

As a certified marketing automation agency, we work with Salesforce every day to help our clients realise their automation potential and drive sales...

2 years ago

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How to Start Segmenting Your Database

Segment your database now to profile prospects and drive hyper personalisation. Catherine Hand: One of the first ways to segment your database is...

4 years ago

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3 Steps Marketing & Sales Need to Plan for Ahead of Christmas

It seems like only yesterday that Spring Promotions went from planned to launched and still there is plenty to be done before the annual migration of...

5 years ago

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Connecting Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

5 years ago

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Climbing the Wall – Email Navigation into China

Climbing the Wall - Email Navigation into China With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...

5 years ago

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Email marketing strategies for higher education

Email Marketing Lessons for Higher Education

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

6 years ago

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