Social Media Marketing

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Why Marketers Should Get on the IGTV Bandwagon

IGTV is turning 2. And it looks like this new platform is about to earn its stripes…While IGTV experienced modest uptake and growth in its...

1 month ago

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Survey Results: How Has COVID-19 Impacted Education Providers?

Covid-19 has made for a challenging year in the education sector. With changes in the way that teaching is delivered and recruitment is occuring, we...

2 months ago

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3 Student Recruitment Strategies for COVID-19

COVID-19 has been a catalyst for some big changes in student behaviour. These changes require a quick response from the education sector. Marketing...

3 months ago

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Social Media Marketing Post COVID-19

Many Aussie businesses have managed to stay afloat by rapidly adapting to the COVID-19 situation.Among them, many have used social media...

3 months ago

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Top 10 COVID-19 Social Media Marketing Moments

We found the best and worst social media marketing moments so you don’t have to!At our social media agency in Melbourne, we’ve felt ourselves...

4 months ago

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Creativity in COVID-19: Social Media Marketing

A study by Unruly has verified what we’ve all suspected. Since the outbreak of COVID-19, 1 in 2 Aussies are now spending more time with their...

4 months ago

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A practical guide to TikTok for Universities

Setting up your brand page Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...

5 months ago

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The TikTok Takeoff

Is it a bird? Is it a plane? A Spaceship? NO it’s TikTok and it is TAKING OFF!!!Think Memes, Vines, Music videos, Lip-Sinking and Self...

8 months ago

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Connecting Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

12 months ago

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Case Study: Kangan Institute Instagram and Snapchat Marketing

Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...

1 year ago

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3 Ways Gen Z Is Changing Higher Ed Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

2 years ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

2 years ago

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