Marketing Automation Back
Unleashing the Power of AI in Marketing Automation Tools
If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...
Mastering Segmentation & Targeting Strategies for a Killer Campaign
Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...
Optimise Your Marketing Automation
Marketing automation is a time-saving practice that can help your business thrive. It refers to the use of software and technology to automate...
The Basics of SMS Marketing
Welcome to the world of SMS marketing! In today's digital era, where smartphones are a constant companion, SMS marketing provides a unique...
The Keys to a Great Email Marketing Campaign
Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...
Lead Scoring Best Practices
In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...
Conversational Marketing Best Practices
Do you find yourself wondering how you can personalise your relationship with your audience? Whether it’s live chats, chatbots or messaging apps,...
Content Personalisation 101
You might have heard about content personalisation in your travels around the digital marketing world. But what is it, exactly?
Read on for your...
Understanding the Customer Journey
What is the customer journey?
How well do you know the customer journey? Understanding the customer journey helps us to cater to the specific needs...
Best Practices When Measuring Email Performance
What makes a successful email campaign? How do you filter through the right metrics? Which practices help drive engagement and revenue? Let’s deep...
Benefits of Autoresponders & How to Use Them
48 hours. That’s how long a new lead is the most engaged with your brand for.
With such a short amount of time, businesses need to make it easy...
Pardot or Marketing Cloud: Which Is Right for You?
As a certified marketing automation agency, we work with Salesforce every day to help our clients realise their automation potential and drive sales...