Marketing Automation

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Marketing Automation Back

The power of Ai

Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

11 months ago

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Targeting strategies

Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

11 months ago

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Emails

Optimise Your Marketing Automation

Marketing automation is a time-saving practice that can help your business thrive. It refers to the use of software and technology to automate...

1 year ago

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The Basics of SMS Marketing

Welcome to the world of SMS marketing! In today's digital era, where smartphones are a constant companion, SMS marketing provides a unique...

1 year ago

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The Keys to a Great Email Marketing Campaign

Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...

1 year ago

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Lead Scoring Best Practices

In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...

1 year ago

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Conversational Marketing Best Practices

Do you find yourself wondering how you can personalise your relationship with your audience? Whether it’s live chats, chatbots or messaging apps,...

1 year ago

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Content personalisation

Content Personalisation 101

You might have heard about content personalisation in your travels around the digital marketing world. But what is it, exactly?  Read on for your...

2 years ago

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Customer Journey Mapping

Understanding the Customer Journey

What is the customer journey? How well do you know the customer journey? Understanding the customer journey helps us to cater to the specific needs...

2 years ago

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Best practices when measuring email performances

Best Practices When Measuring Email Performance

What makes a successful email campaign? How do you filter through the right metrics? Which practices help drive engagement and revenue? Let’s deep...

2 years ago

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Benefits of Autoresponders & How to Use Them

48 hours. That’s how long a new lead is the most engaged with your brand for. With such a short amount of time, businesses need to make it easy...

2 years ago

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Pardot or Marketing Cloud: Which Is Right for You?

As a certified marketing automation agency, we work with Salesforce every day to help our clients realise their automation potential and drive sales...

2 years ago

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