Australia’s Leading Property
Marketing Agency

How much can we reduce your cost per sale? Generate qualified property buyers at a fixed cost per lead with Social Garden.

OUR CLIENTS

We Work With Leading Brands

Solution

Deep Property Expertise

Over the past nine years we’ve built enduring partnerships with industry leading brands across the property development, volume home builder and proptech markets. We’ve done this by offering an industry-specific performance marketing solution that consistently delivers measurable results.

With a 33% lead to appointment conversion rate, we generate qualified property leads for less.

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Tech Partnerships

Our lead capture pages convert 127% above industry average*

Our secret? All of our property marketing services are oriented around your sales revenue and targets. Check out how we reduce the cost per sale for our clients.

*Source – Unbounce, 2021.
*Based on average property campaign LCP conversion of 5%.

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Case Studies

Achieving an
18% conversion rate
on appointments

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Reducing the cost
per sale by 45%
for over 50s living

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Using live chat
to increase
appointment
conversion

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Delivering a 29%
cost per sale
reduction for
Wilshire's
Richmond

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Get in touch

Meet The Team

Our team brings decades of property industry experience alongside a unique blend of advertising, content creation, marketing automation, call-conversion, social media management and CRM integrations.

Nik Sproal

General Manager

Danielle Skittrall

Head of Property

Anita Seferian

Account Manager

Ginny Barro

Account Manager

Sarah Kelland

Account Manager

Victoria Molin

Account Manager

Georgie Millard

Account Executive

FAQ

Property Marketing FAQs

Find answers to common questions about our property marketing agency and services.

A consistent pipeline of leads is an invaluable part of real estate marketing, but volume without quality can hurt your ROI. We believe it’s crucial that sales teams can focus their time and resources on converting sales-qualified leads.

The channels we use for your lead generation campaign really depends on the audience as different channels are better suited to different audiences. In general, we run property marketing campaigns across Facebook, Instagram, YouTube, Google and Tiktok.

We offer a fixed cost per lead product for the property market.

We know that chasing leads that aren’t ready is frustrating and time wasting. That’s why at Social Garden we are committed to providing high quality leads for our customers. We do this by pushing all our leads through our 8-step qualification process and ensuring all leads pass through SMS verification before being handed over to your sales team.

No, we work with you to ensure our lead generation campaign complements your other marketing campaigns. One key piece of feedback we get from our property customers is how useful our campaign insights into creative performance are for improving other channels.

Our lead generation services start from $8,000 per month. The cost of your lead generation campaign will depend on your KPIs and your target sales, cost per sale and lead to sale conversion rate.

We’ve been running lead generation campaigns for close to 10 years. In 2021, we generated 99,988 property leads for our customers. We don’t claim to be the best at lead generation across all industries. However, when it comes to generating leads for property, we are extremely effective at delivering high ROI for our clients.

We use a number of tools to track the performance of our lead generation campaigns. We also have our own real-time reporting analytics platform, LeadTech Insights. This is useful for property developers and agents, giving you access to the metrics that matter.

Given all of our campaigns have real time reporting you will have 100% transparency on the performance of your campaign. It can take time to get lead generation campaigns humming. We focus on lifting the metrics that matter and work tirelessly to ensure we are squeezing all of the juice out of your budget to deliver you the results you want.

Find out how to reduce your cost per sale

Get in touch with us and sign up to our Digest for new ideas, insights and tactics from the property team.

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