Social Garden™: Property Lead Generation

Property Industry Performance
Marketing That Delivers Results

Over the past nine years we’ve had over $2 billlion in revenue attributed to our campaigns. We’ve done this by offering an industry-specific performance marketing solution that consistently delivers measurable results.

Agreed Outcomes

Fixed cost per lead and monthly lead volumes.

SMS Verification

All leads are SMS verified to maximise connection rates.

Qualified Leads

Up to 15 data points collected during the lead capture process.

Above Industry Benchmarks

We convert prospective property buyers at 3x the industry average.

Recent Case Studies

Ultimately, it’s the metrics that matter. Check out some of our recent case
studies below to see how we walk the talk.

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

TESTIMONIALS

Hear From Our Property Clients

The property market can be unforgiving. The reason we’ve stayed in the game for the past nine years is that our clients trust us and we deliver results. We’re focused on building long-term partnerships that deliver consistent improvements year on year.

“Social Garden helped us to develop the digital marketing strategy for Miles Residences. Their team managed lead generation, CRM and lead nurture. The CRM made it easy for us to manage our sales pipeline effectively. The marketing analytics, and specifically the cost-per-sale reporting they implemented, was critical in driving our advertising investment strategy.”

Tim Keenan

Director

“Working with Social Garden has genuinely revolutionised our approach to generating new homeowners for our communities! I love the detailed insights they bring and the ability to test different messages in market in real time”

James Kelly

Managing Director

"The results have been incredible - almost 200 leads generated from Social Garden in less than four weeks. And we’ve done 20 sales in four weeks out of 27. It’s not just the lead generation, it’s the quality of the leads as well."

Jamie Baldwin

Sales Manager

TESTIMONIALS

Hear From Our Property Clients

Tim Keenan

Director

James Kelly

Managing Director

Jamie Baldwin

Sales Manager

Get in touch

Meet The Team

Our team brings decades of property industry experience alongside a unique blend of advertising, content creation, marketing automation, call-conversion, social media management and CRM integrations.

Nik Sproal

General Manager

Danielle Skittrall

Head of Property

Jessie Angus

Acting Head of Property

Georgie Millard

Account Manager

Ginny Barro

Account Manager

Sarah Kelland

Senior Account Manager

Victoria Molin

Account Manager

Find answers to common questions about our property marketing agency and services.

Property Marketing FAQs

A consistent pipeline of leads is an invaluable part of real estate marketing, but volume without quality can hurt your ROI. We believe it’s crucial that sales teams can focus their time and resources on converting sales-qualified leads.

The channels we use for your lead generation campaign really depends on the audience as different channels are better suited to different audiences. In general, we run property marketing campaigns across Facebook, Instagram, YouTube, Google and Tiktok.

We offer a fixed cost per lead product for the property market.

We know that chasing leads that aren’t ready is frustrating and time wasting. That’s why at Social Garden we are committed to providing high quality leads for our customers. We do this by pushing all our leads through our 8-step qualification process and ensuring all leads pass through SMS verification before being handed over to your sales team.

No, we work with you to ensure our lead generation campaign complements your other marketing campaigns. One key piece of feedback we get from our property customers is how useful our campaign insights into creative performance are for improving other channels.

Our lead generation services start from $8,000 per month. The cost of your lead generation campaign will depend on your KPIs and your target sales, cost per sale and lead to sale conversion rate.

We’ve been running lead generation campaigns for close to 10 years. In 2021, we generated 99,988 property leads for our customers. We don’t claim to be the best at lead generation across all industries. However, when it comes to generating leads for property, we are extremely effective at delivering high ROI for our clients.

We use a number of tools to track the performance of our lead generation campaigns. We also have our own real-time reporting analytics platform, LeadTech Insights. This is useful for property developers and agents, giving you access to the metrics that matter.

Given all of our campaigns have real time reporting you will have 100% transparency on the performance of your campaign. It can take time to get lead generation campaigns humming. We focus on lifting the metrics that matter and work tirelessly to ensure we are squeezing all of the juice out of your budget to deliver you the results you want.

We're experts in designing property marketing campaigns to reach the right people, and we use data-driven insights and audience-targeting strategies to make that happen. By analysing the demographics, interests, and behaviors of your target audience, we create customised messaging and campaigns that resonate with them. We use various marketing channels like social media, email marketing, and paid advertising to reach a wider audience.

Lower Your Cost Per Sale With LeadTech

Property Industry Performance
Marketing That Delivers Results

Agreed Outcomes

SMS Verification

Qualified Leads

Above Industry Benchmarks

We Work With Leading Brands

Recent Case Studies

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

Hear From Our Property Clients

Hear From Our Property Clients

Our lead capture pages convert 127% above industry average*

Meet The Team

We Have All the Tools To Build a Strong Foundation

Property Marketing FAQs

Tech Partnerships

Tech Partnerships

Fortnightly digital marketing tips and insights

Property Industry Performance Marketing That Delivers Results

Agreed Outcomes

SMS Verification

Qualified Leads

Above Industry Benchmarks

We Work With Leading Brands

Recent Case Studies

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

How did we achieved an 18% conversion rate on Caydon Property Group's appointment page

Reducing the cost per sale by 45% for over 50s living

Delivering a 29% cost per sale reduction for Wilshire's Richmond.

Unlocking over $20 million in sales using progressive profiling

Hear From Our Property Clients

Hear From Our Property Clients

Our lead capture pages convert 127% above industry average*

Meet The Team

We Have All the Tools To Build a Strong Foundation

Property Marketing FAQs

How important are leads in real estate?

What channels do you use for your lead generation?

Do you offer fixed cost per lead or performance pricing for lead...

What makes your leads better than others?

Will your lead generation compete with my other marketing...

How much do your lead generation campaigns cost?

What makes your agency the experts in property marketing?

How can I track the performance of my campaign?

How do I know if my lead generation campaigns are working?

How do you target the right audiences for property marketing campaigns?

Tech Partnerships

Tech Partnerships

Fortnightly digital marketing tips and insights

Property Industry Performance
Marketing That Delivers Results