Specialist marketing automation agency

Increase conversion rates and give your team more time to focus on sales-qualified leads with our marketing automation services.

Key Benefits

Create a seamless experience

Better understand your audience and personalise the customer experience with the right marketing automation software. Tools like lead scoring, lead nurturing and behaviour tracking will help you streamline your marketing efforts to save time and resources.

Solution

Support prospects at every stage

Understand your customer’s journey to purchase and provide the right content to support the decision making process at each stage to drive revenue.

  • Determine Intent

    Map out the buying process and nurture prospects with relevant content toward a chosen objective.

  • Create Content

    Break down the mindset, considerations and objections for each stage and align your messaging.

  • Build Nurture Campaign

    Use marketing automation tools to segment your database, determine campaign logic and build out the nurture.

  • Report & Optimise

    Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.

Marketing automation software

Our services include execution on existing software and implementations of new platforms. We are certified Salesforce marketing automation specialists.

Many thanks Social Garden, you have played a big role in helping us launch our marketing automation efforts and transforming our approach towards hyper-personalised marketing.

tyrone hayes

curtin university

WHERE TO START?

Create email copy that converts

Download your email copy checklist to discover the best practices for all the different elements of your email campaigns.

Your guide includes recommendations for:

How to write subject lines that convert

How to personalise your email communications

Using dynamic copy in emails

A/B testing ideas

Call to actions

FAQ

Marketing Automation FAQs

Find answers to common questions about marketing automation solutions.

Marketing automation is an important yet often missing piece of the puzzle. Marketing automation helps you increase conversion rates at every stage of the customer journey. Automating processes between marketing and sales gives your team more time to focus on strategy and sales-qualified leads. It can also give you a really detailed picture of the customer journey, so you can create a seamless experience for prospects at every stage.

Marketing automation can solve many problems depending on your objective. The most common objective we see is businesses that want to leverage marketing automation to lift their conversion rates. The software can also help you to better understand your audience and personalise the customer journey with tools like lead scoring, lead nurturing and behaviour tracking. Marketing automation can also streamline your marketing efforts to save you time and resources.

The marketing automation tool you choose will really depend on your business size, objectives and budget. Our team of marketing automation specialists can help you understand what you need most out of the software before you choose.

Your CRM is more focused on collecting and managing data about existing and new customers, while marketing automation software is used to trigger sales and marketing actions. Ideally, you should have a two-way sync between your CRM and marketing automation platform as this will allow you to personalise content for your prospect based on where they are at in the sales journey and their profiling data. Depending on your marketing automation platform, marketing insights can be surfaced within your CRM which will assist your sales team when they are engaging with potential customers.

Our certified team of marketing automation specialists work on existing software and implementations of new platforms. Each of our senior team members has worked on dozens of projects with specialisations in training, sales enablement, CRM architecture design, implementation, platform integration and analytics. We also specialise in real estate marketing automation, carefully honed by years of experience in the sector.

Social Garden is the Salesforce implementation partner who will help you maximise the effectiveness of your sales team and your tech investment. We partner with Salesforce to deliver Sales Cloud, Pardot and Salesforce Marketing Cloud solutions. We can also provide assistance with a number of other platforms including Hubspot, Marketo, Mailchimp, ActiveCampaign and Klayvio.

We offer a wide range of marketing automation services from email templates to Salesforce implementations. Generally speaking, this includes integration services, implementations, training & onboarding, data management, consulting, technical support, custom dashboards & reporting, customer journey workshops and email automation.

Which platform is right for your organisation?

Download the quiz to find out which platform will best serve your organisation's marketing automation needs.

Overview of platforms

Marketing automation needs analysis quiz (and results)

Pricing and feature comparison

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