Convert your database and leads into paying customers with the power of Marketing Automation
We are one of the few marketing automation agencies who have successfully implemented programs for some of Australia’s largest property and higher education brands.
1. CRM INTEGRATION
Ensure your salespeople can view the data being collected by your marketing automation software with a full CRM integration.
2. LEAD SCORING
Give your sales team an edge by scoring and prioritising prospects based on the frequency of their website visitors and email reopens.
3. CAMPAIGN DEVELOPMENT
Develop strategies and campaigns to maximise the return of your marketing automation software investment.
4. TRAINING & ENABLEMENT
Empower your internal team with best in class training in coaching to ensure high internal adoption rates.
“Social Garden have been exceptional partners for us on the ground in Victoria. The Social Garden team have a great understanding of the Marketing Automation landscape and have provided tremendous support and lead generations services to a number of our Australian clients.”
APAC Director - Marketo
The Customer's Buying Process
The way consumers make high involvement purchases has fundamentally changed over the past decade. With increased accessibility to digital content on the internet, prospects have made their decision to buy or not before they ever engage a sales consultant from your company.
MARKETING IS RESPONSIBLE FOR REVENUE
With marketers influencing the buyers online information gathering process, the responsibility for revenue is now split between marketing and sales equally.
THE ‘OLD’ WAY
- Cost Center
- Brand Building
- No measurable ROI
- ‘Profit Center’
- Use hard metrics to measure performance
- ‘Lone Hunter’
THE ‘NEW’ WAY
- Useful content available online
- Collect names and contact information of prospects
- Track prospects and nurture their need for information
- Identify which leads are in the evaluation/purchase stage
- Convert opportunities
- Cross-sell, upsell and retention
The power of Lead Scoring
Get a better ROI from your sales team by providing them the insight into which prospects in your CRM are ready to buy today with a product based lead scoring model.
Our Supported Marketing Automation Platforms
When it comes to technology, there is no one size fits all model. That’s why we have experience and expertise across a range of platforms and technology providers.