Marketing Automation

Automated nurture programs provide relevant content early to support prospects in their journey.

Key Benefits

Deliver a seamless customer experience

Make holistic decisions based on behavioural and profile data captured across multiple touchpoints.

Prioritise
Hot Leads

Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.

Progressively Profile Preferences

Create dynamic content to deliver relevant product information based on data captured over time.

Nurture
Warm Leads

Keep your in the consideration set by delivering educational, relevant content to nurture warm leads.

Solution

Support prospects at every stage

Create a lead nurture roadmap to educate and move warm prospects through the funnel at scale.

  • Determine Stage & Objective

    Nurture prospects toward a chosen objective that matches each stage of the buyer process.

  • Create Content Strategy

    Break down the decision-making process for the chosen objective and deliver content that addresses key concerns.

  • Build Nurture Campaign

    Segment your database, determine campaign logic and build it out in the marketing automation software.

  • Report & Optimise

    Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.

MARKETING AUTOMATION PLATFORMS

Our services include execution on existing software and implementations of new platforms. Contact us to find out more.

Many thanks Social Garden, you have played a big role in helping us launch our marketing automation efforts and transforming our approach towards hyper-personalised marketing.

tyrone hayes

curtin university

Which platform is right for your organisation?

Download the quiz to find out which platform will best serve your organisation's marketing automation needs.

Overview of platforms

Marketing automation needs analysis quiz (and results)

Pricing and feature comparison

Maximise your marketing automation
with CRM management and Conversion rate optimisation.