Marketing Automation

Automated nurture programs provide relevant content early to support prospects in their journey.

Key Benefits

Make holistic decisions based on behavioural and profile data captured across multiple touchpoints.

Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.

Create dynamic content to deliver relevant product information based on data captured over time.

Keep your in the consideration set by delivering educational, relevant content to nurture warm leads.

Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.

Create dynamic content to deliver relevant product information based on data captured over time.

Keep your in the consideration set by delivering educational, relevant content to nurture warm leads.

Solution

Create a lead nurture roadmap to educate and move warm prospects through the funnel at scale.

Determine Stage & Objective
Nurture prospects toward a chosen objective that matches each stage of the buyer process.
Create Content Strategy
Break down the decision-making process for the chosen objective and deliver content that addresses key concerns.
Build Nurture Campaign
Segment your database, determine campaign logic and build it out in the marketing automation software.
Report & Optimise
Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.