Make holistic decisions based on behavioural and profile data captured across multiple touchpoints.
Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.
Create dynamic content to deliver relevant product information based on data captured over time.
Keep your in the consideration set by delivering educational, relevant content to nurture warm leads.
Create a lead nurture roadmap to educate and move warm prospects through the funnel at scale.
Nurture prospects toward a chosen objective that matches each stage of the buyer process.
Break down the decision-making process for the chosen objective and deliver content that addresses key concerns.
Segment your database, determine campaign logic and build it out in the marketing automation software.
Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.
Download the quiz to find out which platform will best serve your organisation's marketing automation needs.
Overview of platforms
Marketing automation needs analysis quiz (and results)
Pricing and feature comparison