Don’t Fall Into
The Top of The
Funnel Trap.

Marketing automation is an important yet often missing piece of the puzzle. Marketing automation helps you increase conversion rates at every stage of the customer journey. Automating processes between marketing and sales gives your team more time to focus on strategy and sales-qualified leads. It can also give you a really detailed picture of the customer journey, so you can create a seamless experience for prospects at every stage.

Marketing automation can solve many problems depending on your objective. The most common objective we see is businesses that want to leverage marketing automation to lift their conversion rates. The software can also help you to better understand your audience and personalise the customer journey with tools like lead scoring, lead nurturing and behaviour tracking. Marketing automation can also streamline your marketing efforts to save you time and resources.

The marketing automation tool you choose will really depend on your business size, objectives and budget. Our team of marketing automation specialists can help you understand what you need most out of the software before you choose.

Your CRM is more focused on collecting and managing data about existing and new customers, while marketing automation software is used to trigger sales and marketing actions. Ideally, you should have a two-way sync between your CRM and marketing automation platform as this will allow you to personalise content for your prospect based on where they are at in the sales journey and their profiling data. Depending on your marketing automation platform, marketing insights can be surfaced within your CRM which will assist your sales team when they are engaging with potential customers.

Our certified team of marketing automation specialists work on existing software and implementations of new platforms. Each of our senior team members has worked on dozens of projects with specialisations in training, sales enablement, CRM architecture design, implementation, platform integration and analytics. We also specialise in real estate marketing automation, carefully honed by years of experience in the sector.

Social Garden is the Salesforce implementation partner who will help you maximise the effectiveness of your sales team and your tech investment. We partner with Salesforce to deliver Sales Cloud, Pardot and Salesforce Marketing Cloud solutions. We can also provide assistance with a number of other platforms including Hubspot, Marketo, Mailchimp, ActiveCampaign and Klayvio.

We offer a wide range of marketing automation services from email templates to Salesforce implementations. Generally speaking, this includes integration services, implementations, training & onboarding, data management, consulting, technical support, custom dashboards & reporting, customer journey workshops and email automation.

When it comes to measuring the success of marketing automation campaigns, we keep an eye on things like how many people opened your emails, clicked on links, made a purchase, and the return on your investment. Social Garden uses software to track and analyse these numbers, so we can optimise your campaigns and make them even better. We also work closely with you and give you reports and feedback regularly so you have full visibility.