Better understand your audience and personalise the customer experience with the right marketing automation software. Tools like lead scoring, lead nurturing and behaviour tracking will help you streamline your marketing efforts to save time and resources.
Prioritise Hot Leads
Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.
Progressively Profile Preferences
Create dynamic content to deliver relevant messaging based on data captured over time.
Nurture Warm Leads
Provide the right content to support the decision making process at each stage.
Prioritise Hot Leads
Use lead scoring to identify prospects in your CRM ready to buy now and track prospect behaviour to alert sales.
Progressively Profile Preferences
Create dynamic content to deliver relevant messaging based on data captured over time.
Nurture Warm Leads
Provide the right content to support the decision making process at each stage.
Solution
Support prospects at every stage
Understand your customer’s journey to purchase and provide the right content to support the decision making process at each stage to drive revenue.
Determine Intent
Map out the buying process and nurture prospects with relevant content toward a chosen objective.
Create Content
Break down the mindset, considerations and objections for each stage and align your messaging.
Build Nurture Campaign
Use marketing automation tools to segment your database, determine campaign logic and build out the nurture.
Report & Optimise
Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.
Marketing automation software
Our services include execution on existing software and implementations of new platforms. We are certified Salesforce marketing automation specialists.
Many thanks Social Garden, you have played a big role in helping
us launch our marketing automation efforts and transforming our approach towards hyper-personalised
marketing.
tyrone hayes
curtin university
WHERE TO START?
Create email copy that converts
Download your email copy checklist to discover the best practices for all the different elements of your email campaigns.
Find answers to common questions about marketing automation solutions.
Marketing automation is an important yet often missing piece of the puzzle. Marketing automation helps you increase conversion rates at every stage of the customer journey. Automating processes between marketing and sales gives your team more time to focus on strategy and sales-qualified leads. It can also give you a really detailed picture of the customer journey, so you can create a seamless experience for prospects at every stage.
Marketing automation can solve many problems depending on your objective. The most common objective we see is businesses that want to leverage marketing automation to lift their conversion rates. The software can also help you to better understand your audience and personalise the customer journey with tools like lead scoring, lead nurturing and behaviour tracking. Marketing automation can also streamline your marketing efforts to save you time and resources.
The marketing automation tool you choose will really depend on your business size, objectives and budget. Our team of marketing automation specialists can help you understand what you need most out of the software before you choose.
Your CRM is more focused on collecting and managing data about existing and new customers, while marketing automation software is used to trigger sales and marketing actions. Ideally, you should have a two-way sync between your CRM and marketing automation platform as this will allow you to personalise content for your prospect based on where they are at in the sales journey and their profiling data. Depending on your marketing automation platform, marketing insights can be surfaced within your CRM which will assist your sales team when they are engaging with potential customers.
Our certified team of marketing automation specialists work on existing software and implementations of new platforms. Each of our senior team members has worked on dozens of projects with specialisations in training, sales enablement, CRM architecture design, implementation, platform integration and analytics. We also specialise in real estate marketing automation, carefully honed by years of experience in the sector.
Social Garden is the Salesforce implementation partner who will help you maximise the effectiveness of your sales team and your tech investment. We partner with Salesforce to deliver Sales Cloud, Pardot and Salesforce Marketing Cloud solutions. We can also provide assistance with a number of other platforms including Hubspot, Marketo, Mailchimp, ActiveCampaign and Klayvio.
We offer a wide range of marketing automation services from email templates to Salesforce implementations. Generally speaking, this includes integration services, implementations, training & onboarding, data management, consulting, technical support, custom dashboards & reporting, customer journey workshops and email automation.
Which platform is right for your organisation?
Download the quiz to find out which platform will best serve your organisation's marketing automation needs.
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