Automated nurture programs provide relevant content early to support prospects in their journey.
Make holistic decisions based on behavioural and profile data captured across multiple touchpoints.
Create a lead nurture roadmap to educate and move warm prospects through the funnel at scale.
Nurture prospects toward a chosen objective that matches each stage of the buyer process.
Break down the decision-making process for the chosen objective and deliver content that addresses key concerns.
Segment your database, determine campaign logic and build it out in the marketing automation software.
Measure each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.
WHERE TO START?
Download your email copy checklist to discover the best practices for all the different elements of your email campaigns.
Your guide includes recommendations for:
• Subject Lines & Pre-Header text
• Personalisation & dynamic copy
• Tone & Style
• AB testing ideas
Download the quiz to find out which platform will best serve your organisation's marketing automation needs.
Overview of platforms
Marketing automation needs analysis quiz (and results)
Pricing and feature comparison