Property Marketing Strategies

Search hundreds of tips and insights in our property marketing category. From the newest real estate marketing ideas to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing real estate industry. You’ll discover how… Read more

Search hundreds of tips and insights in our property marketing category. From the newest real estate marketing ideas to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing real estate industry.

You’ll discover how to create a property development marketing strategy and gain in-depth knowledge from one of Australia’s leading property marketing agencies. Learn how to nurture leads to a successful deposit, improve conversion at the pre-purchase stage and convert more property researchers into sales.

In one of our most popular property marketing articles, ‘How to Nurture Leads to a Successful Deposit, we recommend keeping your digital marketing strategy transparent, celebrating the wins and ensuring a smooth handover between marketing and sales. This will help to massively reduce your risk for a lead to cancel after deposit.

Social Garden is a digital marketing partner. We deliver performance-driven enterprise marketing automation solutions and social media advertising to scale our client’s revenue and improve their customer experience. We help marketing leaders make every dollar count in a world where marketing is now responsible for revenue.

Our blog brings together insights from some of the brightest minds in property marketing. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for property developments that engage your key audience at each stage of the sales funnel.

Our team offers a unique blend of industry, technology, data and social media experience that underpins our strategic approach. Fast growing and independent, we have been working closely with Facebook for more than five years, serving millions of ad variants and managing thousands of digital campaigns for our clients in property.

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Property Marketing Strategies Back

How COVID-19 Is Changing The Property Research Process

Background As we move deeper into the social distancing regime due to the spread of COVID-19 we are slowly (and I do mean slowly) starting to see...

3 months ago

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5 Steps to Create High Impact Display Walk-Through Content on a Budget

The property market is facing a huge challenge at the moment as the sector navigates adapting to COVID-19. How do we sell homes to people when...

3 months ago

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Three Strategies For Adapting Your Property Marketing & Sales Approach To COVID-19

Background The rapid spread of COVID-19 will herald significant changes in consumer behaviour over the coming weeks as stricter government...

4 months ago

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The Ultimate Home Builder Review: Spring Offers 2019

Home builders across the country have continued to deliver their biggest offers in Spring. During the 2019 promotional season we have seen four...

6 months ago

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Facebook Attribution Reporting Explained

How does Facebook Attribution work? Relying solely on cookies and last-click attribution won’t give you the whole picture of which parts of your...

7 months ago

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Are Any Of My Leads Sales Ready?

Video Transcript Mike Bird One of the best place to identify potential buyers in the database if you haven't already generated the lead is to...

8 months ago

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How Do I Find The Buyers Of Today?

Video Transcript Nik Sproal One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...

8 months ago

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3 Steps Marketing & Sales Need to Plan for Ahead of Christmas

It seems like only yesterday that Spring Promotions went from planned to launched and still there is plenty to be done before the annual migration of...

8 months ago

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Easy Ways To Scale Your Lead Pipeline!

Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most...

10 months ago

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Why You’re Losing More Potential Leads

Our Melbourne-based Account Director, Danielle, explains why the often-overlooked website metric of page load speed is crucial in ensuring you...

10 months ago

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Finding Sales Ready Leads In Your Database

Sales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on...

11 months ago

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How to Nurture Leads to a Successful Deposit

We recommend keeping your digital marketing strategy transparent. Celebrating the wins. And crucially, ensuring a smooth handover between marketing...

2 years ago

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