Our content marketing services are designed to attract new audiences, engage and support prospects through blogs, original content and SEO writing. Different elements of content marketing will be relevant at different stages of the funnel, but the goal is to keep your business top of mind.

Content marketing is an important part of any marketing strategy because it brings in a significant volume of website visitors and leads. As your website traffic increases, so will your conversions. Creating consistent content will strengthen your reputation and attract high quality audiences.

Our content marketing services focus on three main strategies: content writing, technical SEO and asset creation. Content writing and asset creation will help you to produce personalised content for your audience and includes blogs, downloadable content and video content. This can be used across different areas of your marketing from email nurtures to your website. SEO is the technical component that will help you rank higher in Google and capture the best quality traffic.

At Social Garden, our content team and SEO specialists use a variety of tools to measure and optimise the performance of our content marketing campaigns. Which tool is best for you will differ depending on your campaign objectives and channels.

Yes! Content marketing does work when done right. More than 89% of businesses rely on organic search as their most effective distribution channel, but almost half of businesses only rate their content marketing strategies as promising, with the need to develop a long term approach.

The best strategy is using SEO and content marketing together. SEO writing is the technical process behind attracting the most visitors to your website and maximising the quality of traffic. But once a user gets there, valuable and original content marketing is what drives the conversion.

The success of your content marketing can be measured in different ways but the most common performance indicators include website traffic, keyword rankings, user behaviour on your website, lead generation and sales.

At Social Garden, our content marketing agency has the expertise to help you unlock massive amounts of website traffic, develop personalised content for your audiences and convert them with effective strategies that generate measurable ROI.

User generated content (also known as UGC) is content created by real people about a brand or product. It is an effective content style to build deeper emotional connections with your audience, as we’re more likely to trust the recommendations of other buyers than brands when it comes to making buying decisions.