Facebook Attribution Reporting Explained
How does Facebook Attribution work?
Relying solely on cookies and last-click attribution won’t give you the whole picture of which parts of your...
3 Steps Marketing & Sales Need to Plan for Ahead of Christmas
It seems like only yesterday that Spring Promotions went from planned to launched and still there is plenty to be done before the annual migration of...
5 Ways to Boost Creativity for Incredible Content Campaign Ideas
There was a time when many of us thought about creativity in terms of 0 or 1. You either had it or you didn’t. In other words, you were either...
Case Study: The Gordon – Lead Generation for International Students
Breaking new ground in the South American student market
The Gordon International partnered with Social Garden to execute an international...
Connecting Your Customer Journey: Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...
Case Study: TAFE Queensland ‘Avotar Campaign’
Idea
TAFE Queensland unlocks authentic brand storytelling to engage school leavers.
ServicesLead generation
Social media advertising
...
Case Study: Kangan Institute Instagram and Snapchat Marketing
Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...
Getting quick wins in the final weeks for Semester 1, 2019 intake
When conversation drives conversion
Existing data is often put to one side when it comes to recruiting new students. Yet this data presents a great...
Climbing the Wall – Email Navigation into China
Climbing the Wall - Email Navigation into China
With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...
Are Any Of My Leads Sales Ready?
Video Transcript
Mike Bird
One of the best place to identify potential buyers in the database if you haven't already generated the lead is to...
How Do I Find The Buyers Of Today?
Video Transcript
Nik Sproal
One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...
Book More Sale Appointments
Our Melbourne Account Director Danielle on the importance of getting that first touch right to drive a positive customer experience and improve your...
Easy Ways To Scale Your Lead Pipeline!
Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most...
Why You’re Losing More Potential Leads
Our Melbourne-based Account Director, Danielle, explains why the often-overlooked website metric of page load speed is crucial in ensuring you...
Want More Sales Appointments? Try This!
https://www.youtube.com/embed/6ljVzRdJmlAVideo Transcript
George Glover
One of the ways to leverage your existing database is by redeploying...
Social Garden Marketing Tips
Tip #1 Split Testing
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"Always have a plan B strategy....
Finding Sales Ready Leads In Your Database
Sales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on...
Case Study: A New Direction for International Student Recruitment at Griffith University
Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...
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