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Getting quick wins in the final weeks for Semester 1, 2019 intake

When conversation drives conversion Existing data is often put to one side when it comes to recruiting new students. Yet this data presents a great...

1 month ago

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Climbing the Wall – Email Navigation into China

Climbing the Wall - Email Navigation into China With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...

2 months ago

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Case Study: Content Production – Victoria University Polytechnic

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...

4 months ago

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3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

4 months ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

6 months ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.Earlier this year, we partnered...

6 months ago

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Marketing Automation Platforms: Which Tier is Right for your Organisation?

Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...

8 months ago

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Case Study: Snapchat Advertising – The Gordon

As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...

8 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

9 months ago

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Case Study: A New Direction for International Student Recruitment at Griffith University

  Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...

2 weeks ago

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Case Study: Transitioning The Gordon Institute of TAFE to Digital

Raelene Woods, Marketing Manager at The Gordon Institute of TAFE, works with Social Garden to deliver strong enrolment results for the wide breadth...

2 months ago

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Case Study: Driving Measurable Results for Bendigo Kangan Institute

Caroline Schmidt, Director of Sales and Marketing at Bendigo Kangan Institute, works with Social Garden to acquire students through digital channels...

2 months ago

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3 Things You’re More Likely to Do than Click on a Banner Ad

What are you more likely to do than click on a banner ad? Once the primary form of online advertisement, banner ads have significantly diminished in...

7 months ago

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Why You’re Wasting Money on Marketing Automation

Find out how to achieve better ROI through your marketing automation strategy.Video Transcript Michael Bird: So why are companies wasting money...

7 months ago

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Facebook Lead Ads Suck. Why?

This is why you aren't seeing ROI on Facebook lead ads.Nik Sproal: Why do Facebook Lead Ads suck? Michael Bird: Well, it’s not the ad,...

8 months ago

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Optimising Toward the Lowest Cost Per Sale

Optimise toward the lowest cost per sale by integrating offline conversion data. WatchVideo Transcript Marina McManaway Today, we’re going...

9 months ago

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Using CRM Technology in Student Acquisition

Transcript Michael Bird Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...

9 months ago

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Lead Conversion Strategies at the Bottom of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today, I’m here with Jake. Welcome. Jake Taylor Thank you. Nik Jake and I...

9 months ago

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Defining ROI for Content Marketing with Matt Allison

This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...

7 months ago

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Building a Global Brand with Radek Sali

When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.I...

8 months ago

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Implementing Agile Marketing Processes with Trisca Scott-Branagan

But what about ‘agile’?I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...

9 months ago

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Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

11 months ago

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Building a Customer First Mindset with Ty Hayes

Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...

11 months ago

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The Future of Facebook, Data & Privacy with Will Egan

Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...

12 months ago

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