How to Tackle Data Privacy in Digital Marketing
Online data privacy has been a hot topic ever since the EU introduced its General Data Protection Regulation (EU GDPR) and tech giants around the...
Why You Need AI in Your Digital Marketing Strategy
Aren't we lucky to be marketers working in the digital age?
Rather than tech taking our jobs as previously thought, it will do the menial tasks...
User-Generated Content for Ecommerce 101
How to start user-generated content for ecommerce
User-generated content is one of the best inbound marketing methods out there. Prove us...
Why Snapchat is Relevant in 2022
Last year, Snapchat turned 10 years old. But it’s only now that marketers and businesses are realising the platform’s true potential.
Is...
TikTok Made Me Buy It: How TikTok Marketing Boosts Your Sales
We’ve said it before, and we’ll say it again. TikTok is here to stay. More importantly, TikTok users are shopping for products online more than...
10 Ideas to Make Your Email Marketing More Effective
If you’re not seeing the benefits of email marketing, you could be in need of new ideas. In this blog, we’ll discuss how to start email marketing...
Launching Student Garden & Melbourne Internship Program
We’ve split the Garden in two!
Yep, you read that correctly. The educational arm of Social Garden has put down their own roots as Student Garden....
3 Top Tips to Shift your Thinking to a Mobile-First Strategy
Mobile phones have changed the marketing landscape, with Australians spending an average 5.5 hours a day on their mobile (reviews.org). Consumers...
6 Trends Shaping Digital Marketing in 2022
From augmented reality (AR) to shrinking attention spans, it’s hard to ignore the trends that are already shaping digital marketing in 2022.
By...
How to Start Segmenting Your Database
Segment your database now to profile prospects and drive hyper personalisation.
Catherine Hand:
One of the first ways to segment your database is...
Are Any Of My Leads Sales Ready?
Video Transcript
Mike Bird
One of the best place to identify potential buyers in the database if you haven't already generated the lead is to do...
How Do I Find The Buyers Of Today?
Video Transcript
Nik Sproal
One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...
Book More Sale Appointments
Our Melbourne Account Director Danielle on the importance of getting that first touch right to drive a positive customer experience and improve your...
Easy Ways To Scale Your Lead Pipeline!
Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most...
Why You’re Losing More Potential Leads
Our Melbourne-based Account Director, Danielle, explains why the often-overlooked website metric of page load speed is crucial in ensuring you...
Want More Sales Appointments? Try This!
Video Transcript
George Glover
One of the ways to leverage your existing database is by redeploying that data inside Facebook as a custom...
Social Garden Marketing Tips
Tip #1 Split Testing
Sorry, your browser doesn't support embedded videos.
"Always have a plan B strategy. Digital allows you to test and...
Finding Sales Ready Leads In Your Database
Sales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...
newsletter