Social Garden CEO and Co-Founder speaks to Bard Analytics Founder and Former VP of Customer Success at Segment, Jake Peterson about the huge opportunities within event tracking and analytics using Segment. Watch the full video below.
Social Garden CEO and Co-Founder speaks to DT Digital Founder David Trewern about the ever evolving digital landscape, how this is affecting buyer behaviour and the sales process, as well as how organisations can adapt. Click below to keep watching.
On the Social Garden Property Group blog, we delve into a host of revenue performance management (RPM) strategies, across digital platforms, marketing theory and technology. We love discovering new developments in the space, and we want to bring you along for the ride.
Part 1 of our Digital Marketing Glossary has been designed to give you the insights for a deeper understanding of revenue performance management in the context of property development. The following are our frequently asked about terms. Later editions will delve further into digital marketing concepts.
The increased uptake of marketing automation software has made a drastic impact in the real estate space, creating incredible opportunities for property developers to move leads through the purchase process and convert them into sales. Using marketing automation software across the Marketing and Sales teams will help them work together to convert leads, ultimately resulting in a higher propensity for an increase in sales. Click here to read a quick overview of marketing automation. Read More
Property is a naturally challenging selling environment. The life expectancy of both greenfield and apartment projects ensures that developers are facing a constantly evolving playing field with constantly emerging competitors and ever-changing market dynamics. Read More
With such a large pool of potential buyers in the market, how do you know which ones are most ready to buy from you? How can you best target your efforts to generate leads that actually care about your product? If you’re struggling to find and convert leads, it’s time to re-evaluate how you’re approaching driving enquiry. Read More
Email marketing has several different purposes: increasing brand awareness, promoting an offer, or sending out an event invitation. The goal is to encourage your database to complete an action – to download an ebook, read a blog post, request a call back, and ultimately, convert a customer. But what kind of email content converts your lead into a customer? Read More
What is closed-loop reporting anyway?
A utility of revenue performance management, closed-loop reporting attributes campaign costs with revenue generated from a sale. Helping marketers track back their performance and advertising activity to understand their best and worst lead sources, as well as what engagement resulted in converting a lead to a customer Read More