Top 10 Social Media Marketing Moments During COVID19
We found the best and worst social media marketing moments so you don’t have to!At our social media agency in Melbourne, we’ve felt ourselves...
Creativity in COVID-19: How Social Media Marketing Rose to the Challenge
A study by Unruly has verified what we’ve all suspected. Since the outbreak of COVID-19, 1 in 2 Aussies are now spending more time with their...
Social Garden Highlights: How We Did This education marketing summit
Sometimes it’s good to remind ourselves of the ace work we’ve done. Last year we curated the How We Did This education marketing summit! Remember...
Building good habits for living and working from home during COVID-19
It’s been nine weeks since many of us at the Garden started working from home. Talking to colleagues, it’s clear we all have different attitudes...
Not Getting Results? Here Are 7 Digital Marketing Problems You Might be Encountering and How to Fix Them
The shift toward adopting digital marketing has become almost mandatory for organisations of every kind and size. For small to medium businesses...
How we’ve seen the Education market respond to Covid-19
These are difficult times but if there’s one thing we know for sure, it’s that everyone is spending more time online. Luckily, that’s where WE...
An Education Marketer’s Top 5 Guide to Remote Content Delivery
Our rapidly changing global situation means that institutions across the education and training sector in Australia have had to shift their higher...
A practical guide to TikTok for Universities
Setting up your brand page
Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...
Utilise the most powerful tool in Marketing—video
Video content has become the focal point for any powerful marketing strategy, regardless of what industry you are operating in. However, creating...
How to Start Segmenting Your Database
Segment your database now to profile prospects and drive hyper personalisation.
Catherine Hand:
One of the first ways to segment your database is...
Are Any Of My Leads Sales Ready?
Video Transcript
Mike Bird
One of the best place to identify potential buyers in the database if you haven't already generated the lead is to...
How Do I Find The Buyers Of Today?
Video Transcript
Nik Sproal
One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...
Book More Sale Appointments
Our Melbourne Account Director Danielle on the importance of getting that first touch right to drive a positive customer experience and improve your...
Easy Ways To Scale Your Lead Pipeline!
Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most...
Why You’re Losing More Potential Leads
Our Melbourne-based Account Director, Danielle, explains why the often-overlooked website metric of page load speed is crucial in ensuring you...
Want More Sales Appointments? Try This!
https://www.youtube.com/embed/6ljVzRdJmlAVideo Transcript
George Glover
One of the ways to leverage your existing database is by redeploying...
Social Garden Marketing Tips
Tip #1 Split Testing
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"Always have a plan B strategy....
Finding Sales Ready Leads In Your Database
Sales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...
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