Case Study: Content Production – Victoria University Polytechnic
With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...
3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy
Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Case Study: Rethink Your Instagram Stories Ads with UGC
At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.
Earlier this year, we partnered...
Marketing Automation Platforms: Which Tier is Right for your Organisation?
Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...
Case Study: Snapchat Advertising – The Gordon
As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...
Beyond Conversion: IEAA Marketing & Recruitment Forum 2018
Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...
It’s Time to Consider Other Student Recruitment Channels
If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.
Likewise,...
How GDPR Affects Australia (And What Marketers Can Do About It)
We’ve already discussed data and privacy laws in Australia, but keep reading for practical GDPR solutions for Australian businesses and how to...
3 Things You’re More Likely to Do than Click on a Banner Ad
What are you more likely to do than click on a banner ad?
Michael Bird:
Marina, I hate to break it to you but you’ve got a higher chance of...
Why You’re Wasting Money on Marketing Automation
Find out how to achieve better ROI through your marketing automation strategy.
Video Transcript
Michael Bird:
So why are companies wasting money...
Facebook Lead Ads Suck. Why?
This is why you aren't seeing ROI on Facebook lead ads.
Nik Sproal:
Why do Facebook Lead Ads suck?
Michael Bird:
Well, it’s not the ad,...
Optimising Toward the Lowest Cost Per Sale
Optimise toward the lowest cost per sale by integrating offline conversion data.
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Video Transcript
Marina McManaway
Today, we’re going...
Using CRM Technology in Student Acquisition
Transcript
Michael Bird
Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...
Lead Conversion Strategies at the Bottom of the Funnel
Video Transcript
Nik Sproal
Welcome to Social Garden Property TV. Today, I’m here with Jake. Welcome.
Jake Taylor
Thank you.
Nik
Jake and I...
How to Drive a Full Funnel Experience Using CRM
Video Transcript
Marina McManaway
Today, we’re going to talk about segmented advertising and how you can use your CRM audiences to drive a full...
Lead Nurturing at the Middle of the Funnel
Video Transcript
Nik Sproal
Welcome to Social Garden Property TV. Today I’m here with Zoe. Welcome.
Zoe Mulcahy
Good to be here.
Nik
Thank...
IGTV & the Future of Vertical Video
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Video Transcript
Erica Sachse
Welcome to Digital Marketing TV. L, great to have you back.
Lachlan Dun
Great to be here,...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...
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