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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

3 weeks ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success. Earlier this year, we partnered...

1 month ago

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Marketing Automation Platforms: Which Tier is Right for your Organisation?

Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...

3 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

3 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

4 months ago

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How GDPR Affects Australia (And What Marketers Can Do About It)

We’ve already discussed data and privacy laws in Australia, but keep reading for practical GDPR solutions for Australian businesses and how to...

5 months ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

5 months ago

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What Your Marketing Can Learn From the Finance Sector

The fintech industry is making waves in this category, and there are important lessons that any business can implement into their own content...

6 months ago

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Christmas Success with the ASRC Christmas Appeal Campaign

Funds raised by the ASRC are used to advocate for, and provide over 4,600 people seeking asylum and refugees each year with food, housing, material...

8 months ago

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3 Things You’re More Likely to Do than Click on a Banner Ad

What are you more likely to do than click on a banner ad? Michael Bird: Marina, I hate to break it to you but you’ve got a higher chance of...

2 months ago

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Why You’re Wasting Money on Marketing Automation

Find out how to achieve better ROI through your marketing automation strategy. Video Transcript Michael Bird: So why are companies wasting money...

2 months ago

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Facebook Lead Ads Suck. Why?

This is why you aren't seeing ROI on Facebook lead ads. Nik Sproal: Why do Facebook Lead Ads suck? Michael Bird: Well, it’s not the ad,...

3 months ago

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Optimising Toward the Lowest Cost Per Sale

Optimise toward the lowest cost per sale by integrating offline conversion data. Watch Video Transcript Marina McManaway Today, we’re going...

4 months ago

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Using CRM Technology in Student Acquisition

Transcript Michael Bird Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...

4 months ago

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Lead Conversion Strategies at the Bottom of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today, I’m here with Jake. Welcome. Jake Taylor Thank you. Nik Jake and I...

4 months ago

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How to Drive a Full Funnel Experience Using CRM

Video Transcript Marina McManaway Today, we’re going to talk about segmented advertising and how you can use your CRM audiences to drive a full...

4 months ago

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Lead Nurturing at the Middle of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today I’m here with Zoe. Welcome. Zoe Mulcahy Good to be here. Nik Thank...

4 months ago

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IGTV & the Future of Vertical Video

Watch the Video Video Transcript Erica Sachse Welcome to Digital Marketing TV. L, great to have you back. Lachlan Dun Great to be here,...

4 months ago

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Defining ROI for Content Marketing with Matt Allison

This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...

2 months ago

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Building a Global Brand with Radek Sali

When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline. I...

3 months ago

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Implementing Agile Marketing Processes with Trisca Scott-Branagan

But what about ‘agile’? I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...

4 months ago

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Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

5 months ago

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Building a Customer First Mindset with Ty Hayes

Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...

6 months ago

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The Future of Facebook, Data & Privacy with Will Egan

Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...

6 months ago

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