Marketing Automation Platforms: Which Tier is Right for your Organisation?
Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...
Beyond Conversion: IEAA Marketing & Recruitment Forum 2018
Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...
It’s Time to Consider Other Student Recruitment Channels
If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.
Likewise,...
Optimising Toward the Lowest Cost Per Sale
Video Transcript
Marina McManaway
Today, we’re going to chat about one of my favourite subjects and that’s integrating offline conversion...
Using CRM Technology in Student Acquisition
Transcript
Michael Bird
Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...
Lead Conversion Strategies at the Bottom of the Funnel
Video Transcript
Nik Sproal
Welcome to Social Garden Property TV. Today, I’m here with Jake. Welcome.
Jake Taylor
Thank you.
Nik
Jake and I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
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