Connecting Your Customer Journey: Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...
Case Study: TAFE Queensland ‘Avotar Campaign’
Idea
TAFE Queensland unlocks authentic brand storytelling to engage school leavers.
ServicesLead generation
Social media advertising
...
Case Study: Kangan Institute Instagram and Snapchat Marketing
Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...
Getting quick wins in the final weeks for Semester 1, 2019 intake
When conversation drives conversion
Existing data is often put to one side when it comes to recruiting new students. Yet this data presents a great...
Climbing the Wall – Email Navigation into China
Climbing the Wall - Email Navigation into China
With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...
Case Study: Content Production – Victoria University Polytechnic
With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...
3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy
Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Case Study: Rethink Your Instagram Stories Ads with UGC
At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.Earlier this year, we partnered...
Easy Ways To Scale Your Lead Pipeline!
Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most...
Why You’re Losing More Potential Leads
Our Melbourne-based Account Director, Danielle, explains why the often-overlooked website metric of page load speed is crucial in ensuring you...
Want More Sales Appointments? Try This!
https://www.youtube.com/embed/6ljVzRdJmlAVideo Transcript
George Glover
One of the ways to leverage your existing database is by redeploying...
Social Garden Marketing Tips
Tip #1 Split Testing
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"Always have a plan B strategy....
Finding Sales Ready Leads In Your Database
Sales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on...
Case Study: A New Direction for International Student Recruitment at Griffith University
Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...
Case Study: Transitioning The Gordon Institute of TAFE to Digital
Raelene Woods, Marketing Manager at The Gordon Institute of TAFE, works with Social Garden to deliver strong enrolment results for the wide breadth...
Case Study: Driving Measurable Results for Bendigo Kangan Institute
Caroline Schmidt, Director of Sales and Marketing at Bendigo Kangan Institute, works with Social Garden to acquire students through digital channels...
3 Things You’re More Likely to Do than Click on a Banner Ad
What are you more likely to do than click on a banner ad?
Once the primary form of online advertisement, banner ads have significantly diminished in...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...
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