It’s all about fit for purpose. Your website is your learning centre. It’s job is to inform, educate and provide rich detail. Landing pages are conversion focused. Let’s break down how they’re different.
50% of your paid traffic will bounce if your website takes longer than 3 seconds to load.
Even more critical given 90%+ of traffic is mobile. Landing pages are specifically built to load fast and sell the desired solution quickly.
A great landing page doesn’t mince words. It is built to a specific framework that articulates the what, how and why of your product.
It provides enough information to drive enquiry and leaves space for your sales team to fill in the blanks.
Then there’s CRO. We think of our landing pages as real-time qualitative research and learning tools.
We’re constantly AB testing different conversion approaches to identify what combination of messaging, imagery and information maximises conversion rates.
There’s nothing more rewarding for performance marketing nerds than a
lead capture page that turns your traffic into qualified leads. Here’s some
recent client campaign examples for you:
Here’s Everything We Cover When It Comes to
Request your lead capture audit
"*" indicates required fields
Find answers to common questions about Conversion Marketing
Check Out Our Other
Bottom-line focused performance lead generation backed by deep industry specialisation.Read More
Retargeting solutions for every stage of your sales journey from first impression to sale.Read More
Data-driven content strategy and execution that stays ahead of trends and drives sales.Read More
Industry-specific lead nurture strategies laser focused on turning your prospects into purchasers.Read More
Leverage social to connect your product with an audience of 10 or 10 million, the scale is up to you.Read More
Become the authority in your market and guide decision-making processes toward your product.Read More
Turn traffic into sales with conversion-focused, mobile- optimised design.Read More
Optimise your lead to appointment conversion rate with our Melbourne based call centre service.Read More
Make data-driven business decisions based on an accurate and visible sales pipeline.Read More
Optimise your student pipeline with our market-tested and industry-leading acquisition strategies.Read More
Deep industry specialisation backed by a 9 year track record of delivering results in all markets.Read More
It seems like only yesterday that Spring Promotions went from planned to launched and still there is plenty to be done before the annual migration of...Read More
Breaking new ground in the South American student market The Gordon International partnered with Social Garden to execute an international...Read More
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...Read More