Education Marketing

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

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Education Marketing Back

Launching Student Garden & Melbourne Internship Program

We’ve split the Garden in two! Yep, you read that correctly. The educational arm of Social Garden has put down their own roots as Student Garden....

2 months ago

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The Ultimate Guide to Using Image Extensions in Google Ads

Image extensions are one of the more recent ad extensions to unfold in Google Ads and deliver exactly what it sounds like; images that accompany your...

4 months ago

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Higher Education Call Centres: Scripts vs Frameworks

If call centre marketing is a service that you're still on the fence about and not yet convinced it’s worth your time, we’re here to tell you...

6 months ago

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What to focus on for your 2021 Virtual open day

For students wrapping up their VCE or workers looking to upskill, university open days are an exciting experience. There’s nothing quite like...

1 year ago

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Social Garden wins tender to become Southern Cross University’s premier multi-channel agency partner

Digital marketing agency Social Garden will lead the charge as Southern Cross University’s premier multi-channel agency partner. Southern Cross...

2 years ago

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Why Marketers Should Get on the IGTV Bandwagon

IGTV is turning 2. And it looks like this new platform is about to earn its stripes… While IGTV experienced modest uptake and growth in its...

2 years ago

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Survey Results: How Has COVID-19 Impacted Education Providers?

Covid-19 has made for a challenging year in the education sector. With changes in the way that teaching is delivered and recruitment is occuring, we...

2 years ago

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3 Student Recruitment Strategies for COVID-19

COVID-19 has been a catalyst for some big changes in student behaviour. These changes require a quick response from the education sector. Marketing...

2 years ago

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How We Did This: Education Marketing Summit

Sometimes it’s good to remind ourselves of the ace work we’ve done. Last year we proudly curated the first How We Did This education marketing...

2 years ago

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An Education Marketer’s Top 5 Guide to Remote Content Delivery

Education Marketer’s Guide to Remote Content

Our rapidly changing global situation means that institutions across the education and training sector in Australia have had to shift their higher...

2 years ago

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A practical guide to TikTok for Universities

Setting up your brand page Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...

2 years ago

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Utilise the most powerful tool in Marketing—video

Video content has become the focal point for any powerful marketing strategy, regardless of what industry you are operating in. However, creating...

2 years ago

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