So, your website educates but doesn't convert. Drive action on your page by building conversion pathways.
Make it easy for a prospect to get the information they need to take the next step.
Break down the acquisition pathway into micro conversions to split test and optimise.
Understand the motivations, desires, barriers
and communication ecosystem for
your target audiences.
Determine the progress a prospect is trying to
make in order to achieve the
next level of decision making.
Establish multiple, non-linear journeys to
complete the jobs to be done across
channels that your audience frequents.
Empower leads by using the channels
and conversion points most
valuable to them.
Measure micro-conversions in each
pathway to identify blockages
and low-performing journeys.
Determine A/B variant testing plan for low
performing journeys and micro-points
to increase conversion rates.