5 Truths about Lead Generation for Property Professionals

November 14, 2014

For property developers looking to improve their business, lead generation systems under the digital marketing umbrella are extremely valuable. There are a few critical areas that will help you reap the most return from your investment in lead generation.

1. Landing Pages are Game Changers for Property Professionals

In most cases, your landing page would be the first point of contact between you and a potential customer.

Most property management companies will take advantage of their landing page to provide an offer –or lead magnet–  visitors should find hard to refuse.

For example, you may place your lead magnet with a downloadable free guide to open homes or a checklist for future buyers. Or an offer on your landing page to receive a white paper or case study about the benefits of property management.

Whatever you decide to use your landing page for, it is important that your offer is created following the best design practices so that it attracts enough attention from your visitors.

A great design will contribute to the successful conversion of leads You do not want to have unsightly fonts or colors that may distract your prospects from your offer.

2. The Importance of Remarketing for Property Professionals

Remarketing refers to the process of targeting prospects that have shown an interest in your services but still have not made the decision to buy. They might have browsed your website or received information about your services, but have not finalised their decision.

To help your remarketing efforts as a property professional, you have to make sure that you identify the particular stage of the purchase process that your prospects are in.

Once you can identify where they are in their decision-making process, it is easier for you to help them make the decision to acquire your services. Look at this as your sales funnel. You take your future customer through the journey of trusting you by providing great service and valuable insights.

 

3. Google Adwords Keyword Planner for the Property Management Market

Adwords is one of the most prominent PPC advertising systems on the Internet.

For property professionals, Adwords can be critical for lead generation as they allow you to target the kinds of people who are already interested in your services. To improve your lead generation with Adwords, you have to conduct your keyword research efficiently. For example, if you are looking for clients that own apartment buildings, you can include these type of keywords in your Adwords campaign to help you bring in targeted leads.

 

4. Using Digital Marketing to Maximize Lead Generation

Content marketing has become fundamental in any industry. Property management professionals are not the exception.

With digital content marketing, you can add value to your website. Use it educate your visitors about your industry and its function.

As with the case of content in almost any field, the most important element for lead generation is providing value to your readers.

In the property field, you will want to educate your page visitors about the advantages of using your services.

Show you understand that the process of buying, selling, building… is a tough one. Achieve this through blog posts that discuss the challenges of owning properties. Share case studies that help people learn about the benefits of property professionals. Include testimonials from other satisfied previous clients.

 

5. Property Professionals Need Social Media Marketing

Social media networks and video platforms lead the way when it comes to digital marketing. In the last 2 years, there’s been a proliferation of YouTube Ads of all sorts. Then, obviously, all these extend to the purchasing process.

Did you know that over 70% of consumers are more likely to make a purchase based on social media referrals?

From a professional standpoint, social media increase brand awareness and ensure that potential clients understand these type of services.

Generating leads is one of the most important elements of the sales process for property professionals.

Follow these tips amd find more prospects that may turn into qualified clients that need your services.