7 Landing Page Tips to Double Conversion Rate

October 14, 2014

Landing pages are extremely important for a company’s marketing efforts. They are the “first line of offense” that a user sees when they access your business’ website. Because of the significance of landing pages, there are a few things to keep in mind when it comes to maximising the value that you get from these pages.

Here are 7 landing page techniques that double conversion rates:

1. Use Headers

Just like the headlines on printed newspapers, headers on your landing page serve to attract attention with just a few key words. Make sure your headers flow directly into the rest of the content on your website to create a cohesive landing page that sets people down the path of becoming a customer.

2. Consider Your Layout

Your landing page needs to be eye-catching and unique without being excessive. Be sure that you have a clean website without any bright, distracting colors. Also be certain that any forms or actionable steps that you want visitors to take are in a central location on the landing page. You may need to tweak your layout a few times to pick one that works. It is also a good idea to get some outside opinions about the layout of your landing page so that you can get an unbiased perspective on how to make your landing page more effective.

3. Incorporate Quality Copy

Landing page copy is unique because it has to say how your company provides value for people without going into too much detail. Work on writing concise text that grabs user attention and makes them want to keep reading your website to find out more about your company. Remember, your landing page is not the place to go into complicated case studies or abstract background information about your company or its products and services. You need to be brief and focus on the value that you add to the lives of your customers. If possible, incorporate some testimonials or quotes from actual customers into the copy on your website, as these elements will be very valuable for enticing prospects to convert.

4. Include A Call To Action

Your call to action is what drives people to want to subscribe to your company newsletter or learn more information about products and services that you offer. Be sure to rememberthe best practices for writing a call to action; make it brief and actionable and have a distinct goal in mind. A strong call to action (CTA) will help you move people along the sales funnel faster, improving your revenues and growing your customer base; you might even think about putting your CTA in multiple places, to give your landing page the best chance at converting prospects.

5. Don’t Forget About Social Media

One of the very important 7 landing page techniques that double conversion rates for business websites is adding social media buttons and links to your website. By doing this, you give visitors the ability to instantly share your page with their network, which will increase your online reach.

6. Track Your Metrics

If you are going to use landing pages to build a contact database, it is important that you have a way to tell what percentage of your visitors is getting added to your database. Keeping track of conversion rates and visitor statistics will help you learn about what you can do to improve your landing page.

7. Always Be Tweaking

Above all, make sure that you take steps to constantly improve your landing page. From slightly editing the layout to changing the colors, the smallest adjustments can help you improve the success of your landing page. If you are truly dedicated to success with your landing page, you will constantly edit it and work to improve it so that you can find more customers by converting leads from your landing page. A good landing page is a critical component of creating a strong business website.

 

With these 7 landing page techniques that double conversion rates, you will be able to get more value from your landing page and attract more visitors to the rest of your website, which will increase your sales and make your brand more visible. You may not be able to incorporate all at once every one of these 7 landing page techniques that double conversion rates, but even focusing on a few of them at a time should reap huge dividends when it comes to improving your conversion rates and getting more from your landing page.