The Role of Pre-Production Planning in UGC Shoot Days

March 11, 2024

In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences authentically. However, the seemingly effortless charm of UGC often belies the meticulous planning that goes into its creation.

Traditionally, pre-production has been associated primarily with high-resolution film days, where the stakes and costs are perceived to be higher. Yet, this perception overlooks the fact that UGC shoot days also require careful planning to ensure success.

This blog delves into the importance of pre-production planning in ensuring the success of any shoot day, emphasising that it is equally crucial for both UGC and high-resolution shoots.

What is Pre-Production?

Pre-production is the initial stage of any content creation process, where you lay the groundwork for your project. It involves planning and organising all the elements required for the shoot, from selecting the right talent to finalising the locations.

This phase is followed by production, where the actual filming takes place, and post-production, where the filmed content is edited into the final product. The effectiveness of the production and post-production stages heavily relies on the thoroughness of the pre-production planning.

What Does it Involve?

Here are some key aspects that need to be addressed during pre-production to set you up for success:

1. Collaboration: It’s crucial to involve your team and stakeholders from the start of the pre-production process. This early engagement helps in collecting valuable input and ensuring everyone’s expectations are aligned. This step is especially important to avoid any surprises on the shoot day, such as discovering that the clients have different expectations.
2. Talent Selection: Choosing the right talent is crucial for authentic and relatable UGC. The individuals should resonate with your brand and effectively convey your message.
3. Location Scouting: Choosing the ideal location is crucial for creating the desired ambience and backdrop for your content. Doing a location scout is essential to ensure that the chosen spot meets your requirements. The right location is a key element of pre-production, as it influences practical decisions such as the equipment needed and the final aesthetic of the film. Without knowing the shooting location, it’s challenging to make these important decisions.
4. Timelines: Creating clear timelines is crucial for efficiently managing the shoot day. It ensures that all required shots are captured within the allocated time frame. If you anticipate that the shoot may exceed the planned duration or that certain shots might need to be omitted for efficiency, it’s important to communicate these concerns with the client or stakeholders promptly.
5. Travel Time: Factor in the travel time to and from the location to keep the schedule on track. You can even go one further and pinpoint parking options that are nearby.
6. Equipment Checklist: Ensure you have all the necessary equipment, such as mobile phones and microphones, ready and fully charged to avoid any last-minute hiccups.
7. Talking Points: While a scripted approach is not preferred for UGC, having a list of key talking points ensures that the content covers all essential aspects and remains on brand.
8. Shot List and Storyboard: Creating a shot list or using AI to generate a storyboard can help visualise the final content and ensure a smooth flow during the shoot.
9. Legal Considerations: Ensure that all necessary permits and release forms are obtained well in advance to avoid legal complications.
10. Backup Plans: Always have a contingency plan in case of unforeseen circumstances, such as changes in weather or location availability.

Key Takeaways

Pre-production planning is the cornerstone of successful content creation, and this holds true for UGC shoot days as well. By dedicating time and effort to this essential phase, you can pave the way for a seamless shoot day, ultimately producing content that is both authentic and captivating for your audience.

A key aspect of successful pre-production planning is clear communication with your clients and stakeholders. It’s crucial to ensure that everyone involved has a shared understanding of the project’s expectations, timelines, and deliverables. Regular updates and open dialogue help manage expectations and prevent any surprises during the shoot or in the final product.

Don’t forget to leverage AI tools like DALL-E and Canva to streamline the storyboarding process and enhance your planning efficiency.