Video marketing means incorporating video content into your overall marketing strategy and output. Whether this is longer form video or short video snippets to use in paid advertising campaigns, there are plenty of ways to include video (and its benefits) in your marketing.

At Social Garden, our content team has the video expertise and demonstrated experience to create the short or longform video and UGC (user-generated content) output to unlock more web traffic and personalised content to increase your ROI.

User-generated content (also known as UGC) is content created by real people about a brand or product. It is an effective content style to build deeper emotional connections with your audience, because we’re more likely to trust the recommendations of other buyers than brands when it comes to making buying decisions.

In the current digital landscape, video has the power to grab more attention than any other format. With versatile readability (i.e. it can be understood with or without audio) and dynamic nature, video cuts through the noise and ensures that your brand’s messaging hits your target audience in an engaging, never-boring way.

Video is the place to be in the current climate. Video provies value to the customer from the outset, creating a relationship of trust with your brand, and outperforms static content across both paid and organic marketing. Sounds like something you want to be part of, right?

There is no one-size-fits-all solution when it comes to video marketing campaigns. We make all different kinds of videos, like those that explain your product, show how it works, feature happy customers, or tell your brand's story. The kind of video depends on what you want to achieve, who you want to see it, and where you want to put it. We'll talk to you and create a plan that meets your goals and shows off your brand in the best way possible.