Decreasing Your Cost Per Sale Through Search

Michael Bird:

I’m here with our Head of Search, Kaan, and today we’re going to talk about three quick tips for decreasing your cost per sale using search.

So, one that we were discussing before is pushing your CRM data from Salesforce, or whatever CRM you might have, back into your Google AdWords account, building individual segments off your CRM data so you can dynamically adjust your bidding to high-value segments.

Number two?

Kaan Gude:

So, number two would be smart display campaigns which just have started in Google recently.

So, rather than just generating you know, static images or a couple of gifs that might not really engage with the right audience, Google now lets you actually upload assets into its interface and will create these killer, natural looking ads based on websites that people are on and what they’re looking for.


So, the ad will change colour based on the background of the site.


Yeah, that’s right. It actually feels like a natural part of the website rather than an ad.


Awesome. And number three we spoke about was passing the actual search term into the CRM.

So if someone was searching for – say “apartments Melbourne”, they click on that ad, that piece of data is attached to the record when the lead is submitted into the CRM and that way, we can build audiences and have a look at our CRM data to work out what search terms are not just the best quality leads but also the best cost per sale.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights