One of the best place to identify potential buyers in the database if you haven’t already generated the lead is to do a thing called Lead Nurturing. So what that means is that prospects that have inquired but haven’t gone on to convert, you can build an automated email nurture program which send them personalised, relevant content and drip feeds that via email and also through social media advertising over an extended period of time. Waiting to see the results? So you’re looking whether they’re interacting and engaging with the email content. Also asking them for more information about themselves so then you can assert the salesperson at the right time to convert that lead.