How to Reduce Customer Acquisition Cost

Almost every established business has some kind of database. Regardless of the size, quality or responsiveness of your list; Perfect Audience retargeting is ridiculously effective. Start converting those names and emails addresses into real conversations and sales opportunities.

In this article we will cover exactly what Perfect Audience is, the industries it works most effectively for and how you can generate a better return from your social media advertising investment.


Perfect Audience Software

Perfect Audience is a software platform that allows businesses to display their advertising message solely to the members of their own database online.

Businesses upload their database into the software platform, which then displays advertisements within Facebook on the target users newsfeed and also as banner ads on external websites as they surf the net.

Perfect Audience has the reach of the enormous Google Display Network, which has the ability to be placed on around 90% of the most popular websites used by Australian consumers.


  • Facebook Neewsfeed
  • Banner Advertisement

Improving Return On Investment (ROI) on Digital Advertising Campaigns

We have seen a significant improvement in ROI for both Social Garden and our clients using the Perfect Audience platform, compared to traditional Facebook Advertising or Google re-marketing programmes.

This is largely due to the fact that your database has most likely already been exposed to your brand somewhere along the line, whether by email or the action they took to end up on your list in the first place.

As most marketers know, it can take up to seven ‘touches’ before a consumer feels comfortable enough to make a sales enquiry or respond to a call to action.

Since we started using Perfect Audience we’ve reduced our CPC (cost per click) by 72% while maintaining a steady amount of traffic to our website, landing pages and blog posts.


Who Should be using Perfect Audience?

Perfect Audience is a particularly effective method for generating qualified leads when the sales cycle is longer than two weeks, or if the product or service price is above $1000.

As we mentioned before, it can take up to seven brand ‘touches’ to get a prospect to respond to a call to action. If the item you’re selling costs 1k+, the consumer can require even more assurance from your marketing messages.

We have found the best verticals for this type of advertising are the property, education and financial services markets. Again, this is largely due to the ‘trust factor’ required to trigger a consumer enquiry for these verticals.

But Perfect Audience and web remarketing, in general, is applicable to B2B marketing and e-commerce platforms. In any given scenario, you can use the cross-device retargeting to follow your prospect’s moves and purchase behaviour.

Beyond following people to their social networks like Facebook, Twitter, and Instagram, Perfect Audience allows you to take advantage of the ad inventory available on 100,000+ websites that participate in the Google Display Network and other major ad networks. You can also use our cross-device retargeting to follow them from desktop to their mobile device.

Engage your Audience Database with a Great Lead Magnet

In our experience, lead generation campaigns that have not performed well are those whose opt-in is too aggressive. Alwaysbe mindful of the stage of the buying cycle the consumer is in.

We have found the most effective way to convert your ice cold database into warm leads is to use display advertisement. This offers some kind of free content download that your database is going to be interested in.

Here are some  Lead Magnet ideas and content that you could offer as a free download:

  • How to guides
  • Industry pricing guide
  • Free workshop videos offering a short masterclass
  • A quiz
  • How to spot a dodgy operator in (insert industry name)

A sure fire way to get warm leads using this method is to have the advertisement lead directly to a landing page where visitors can book an appointment or download a piece of content in exchange for re-entering their details.

I know this may seem unnecessary because you already have their information, but in fact, web retargeting allows you to ‘lead score’ your database to assist in measuring a prospect’s interest and buying stage.
Landing Page

 ps if you want a free download of this e-book here’s the link

How to Convert a Warm-ish Database into Appointments with Perfect Audience

If you have a database that has prospects that have an active interest in your products or services over the past six months, you’re in luck!

The first step is to ensure that you have segmented only the right section of your database to market an aggressive opt-in message to. The last thing you want to do is scare off potential customers with an overzealous call to action.

We have found the path of least resistance in using  landing pages. Book a free phone consultation, rather than going directly for a sit-down appointment.

This phone call gives you the opportunity to sell the value of a face-to-face meet, something that can be a little more difficult to communicate via a landing page.

Generally, when we put together the advertising copy for a Perfect Audience campaign, our primary goal is not to sell them the end result via the advertisement on their Facebook newsfeed or banner ad.  Instead we sell them the next step (the click through to the landing page).

Here are some examples of copy which are ‘selling the click’, not ‘selling the end result’.

  • Do you know how to save 24% on your next tax bill?
  • Find out what makes people click on advertisements
  • Do you know which area in Melbourne has the highest value property?


Final thoughts on Perfect Audience and Consistent Customer Acquisition

We have saved money and reduced our cost of customer acquisition by mixing up our display advertising strategy. If you run your own advertising internally, I’d highly recommend you do the same.

Perfect Audience gives you the power and knowledge for great web retargeting. You can take advantage of its different integrations such as: Hubspot, Facebook, etc. Keep your audience engaged as you lead them through your funnel.

Have you used Perfect Audience before? Or, perhaps a different platform all together? How was your experience?

Let us know if you have discovered something that might work even better. We are all on this digital journey together to reduce our customer acquisition costs! We love to hear success stories and new ideas that we can share with our community!

Until next time,


This post was featured on Social Media Today.



Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights