A Quick Guide to the Basics of Digital Marketing

Crash course guide to the basics for digital marketing

Digital Marketing is much like traditional advertising in the early stages. To succeed, you still need to carefully decide on the best medium to reach and communicate with your audience.

The beauty of the digital landscape compared to traditional methods of advertising is the ability to communicate with your audience in a highly targeted way.


Step 1 – Know your target audience profile

Some things to consider are:

  • Who are you looking to sell to?
  • Where do they “hang out” online?
  • Which social platforms are they using?
  • How do they search for products and services online?

Once you have identified who your target demographic is and what they like to engage with the brands they follow – they’ll welcome your message.


Step 2 – Choose the best platform to reach your audience

Between the various social media, search engines, display advertising and direct email marketing options, there are many ways to effectively reach your market online.

Almost all consumer age Australians have some type of online interaction. Whether it be researching via Google, posting madly on various social feeds or reading content online – most platforms have a measurable weighting toward a particular demographic.


Step 3 – Measure & Adapt

Don’t be afraid to change what you’re doing. The digital marketing landscape is famous for its rapid change. While this might seem daunting initially, it’s actually one of biggest advantages of going online.

The target audience profile, message, and placement of your online communication can be adjusted quickly. Whereas in traditional media the expense of producing a TV spot, a radio ad, or in printing, you’re stuck with it until the next campaign.


Let’s wrap it up!

In summary, if you are new to digital marketing, consider this is the most, effective platform to communicate directly with your market. With careful, knowledgeable planning and implementation, your return on investment quickly. And what’s best, at a higher ratio than ever before.


Post By:


Ben Kushinsky

Ben Kushinsky is a Senior Digital Strategist at Social Garden. He works with clients to develop their online brand and revenue generation strategy. Ben has 15 years of experience working to develop E-Commerce businesses and has worked with premium brands such as Aston Martin and Mini.


No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights