Sales ready leads are the holy grail – and they’re not always walk-ins. Find potential buyers of today in your database with Zoe’s advice on profiling.
A great way for our clients to identify potential buyers today within their database is through progressive profiling. So we’d recommend doing a progressive profiling nurture which is a series of emails that are sent through to the database giving them an opportunity to identify or show us where they sit on the buyer journey. This way we’re able to easily send through or hand over hot leads of today that want to buy today to the sales team and we found it to be another effective way of profiling the database outside of cold calling.