Search engine optimisation is one of the most important areas to consider for companies that are looking to increase their online visibility. If you are looking to improve the ROI of your Web presence, there are few better options today than properly executed SEO. This on-page SEO checklist will help you understand the easiest ways to optimise your website for hits on search engines.
1. Improve your page tags
Tags on your page are critical for making sure that search engines can read your website properly. If you are looking to make sure that you get as much exposure as possible from prospective customers, be certain that your header and title tags are optimised to contain the types of keywords that you are looking to rank highly in. Another important element of the on-page SEO checklist is making sure that you use these tags properly on the pages that you want to rank highly.
2. Make sure your links contain critical keywords
The links you use on your website have a big impact on how highly it is ranked on search engines. Backlinks, or links to your page, are important, but so is the way that you format links on your website. When you incorporate links to your own pages, be sure that you link the most important keywords for your search rankings, as this tips off search algorithms that these keywords are relevant to your page. For example, if you were going to link to a blog post that covers tips for finding a house, you might create the link on the words “how to find a house.”
3. Bold and italicise your keywords
Another easy element of any on-page SEO checklist is making sure that you format your keywords properly. Be certain that your keywords are placed in bold or italics whenever possible. This will help you with your search ranking, but it will also draw the attention of people who may be interested in the types of products or services that you offer.
4. Improve your page loading time
The amount of time that your website takes to load has a significant impact on search engine optimisation, but it also affects your bounce rate. The longer your page takes to load, the more likely it is that users will navigate away from the page sooner rather than later. For this reason, be sure that you cut down on excessive scripts, images, or other kinds of multimedia that may cause your loading times to go up.
5. Incorporate quality content
Almost any SEO expert worth their salt will tell you that content is one of the most important elements of SEO. Not only will having good content help you rank highly on search engines, it will also help your website get shared more often. This is because people have a tendency to tell others when they come across particularly valuable or helpful information on the Internet. You should also make sure that your content uses the keywords that you want to rank highly in, but to use them sparingly. Search engines today generally look down on keyword stuffing.
6. Keep your page fresh
Search engine algorithms have a tendency to favour websites that have fresh content. The more you update your site with new content, the easier it will be for your page to rank highly on search engines. You may think about starting up a blog if you haven’t already. Blogs provide a great platform for you to offer excellent content and consistently update your website. Fresh content will also keep your page visits high, as people are more attracted to new information online.
7. Make your page easy to navigate
The easier your website is to navigate, the more people will visit and share it with others whom they know. As a result, it is critical that you have a website with menus, images, and links that make sense. You may want to have a few different people give you their opinion about the layout of your website so that you can get a well-rounded sense of whether the layout makes sense.
Search engine optimisation is challenging, but there is no reason that you can’t begin to incorporate some of the basics of SEO right away. With the easy tips found in this on-page SEO checklist, you will be able to give your page a boost in the search rankings so that you can get more visits from prospective customers.