Ep.15 Post-Event Marketing for Property

Video Transcript


Getting that enquiry is obviously just the first pain point, is we need more people to talk to. Then, it’s about maintaining that relationship with those prospects, so as they both go through their decision process making cycle – as well as the ability to actually purchase and visit the display, becomes more relevant as the timeline changes.

Whether it’s opening and construction and these events that we’re going have through it out, that email communication, sms, calls, all those elements based on how they’re engaging with content.

So, recently for the Holme Collingwood campaign with CBUS Property, they had an early stage inquiry piece that we went through to the actual launch and opening. So what we’re doing there was gathering information from the prospects and then serving email content back to them to keep them up to date on things that matter to them based on the information they’ve provided.



Jake Taylor: So we don’t just want to do big blast out emails once a week, kind of the gone days of the first email marketing touchpoints. We now want to break it down, personalised. If someone says they’re enquiring about a 2 bedroom, tell them about the 2 bedroom.




And make those touchpoints relevant. And then looking at ways we can engage them to ready for the event. So, looking at which ones we’re talking to, which once are communicating, perhaps asking more questions and giving them personalised invites to the events coming up.


Yeah! That’s a great example. And I think it’s about, you touched on it there, It’s about having high frequency of communication but not having high frequency of the same message, so the prospect just feels like they’re being bombarded with the same message over and over again, that’s just not a good experience for the customer.

And now if you’d like to hear more about some of those examples that we spoke about in the video and more strategies around, how to have a successful campaign and how to go in market with some real momentum, please reach out to us at Social Garden and we’ll help you out. Thanks guys! Cheers!

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights