Property Marketing Strategies

Search hundreds of tips and insights in our property marketing category. From the newest real estate marketing ideas to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing real estate industry. You’ll discover how… Read more

Search hundreds of tips and insights in our property marketing category. From the newest real estate marketing ideas to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing real estate industry.

You’ll discover how to create a property development marketing strategy and gain in-depth knowledge from one of Australia’s leading property marketing agencies. Learn how to nurture leads to a successful deposit, improve conversion at the pre-purchase stage and convert more property researchers into sales.

In one of our most popular property marketing articles, ‘How to Nurture Leads to a Successful Deposit, we recommend keeping your digital marketing strategy transparent, celebrating the wins and ensuring a smooth handover between marketing and sales. This will help to massively reduce your risk for a lead to cancel after deposit.

Social Garden is a digital marketing partner. We deliver performance-driven enterprise marketing automation solutions and social media advertising to scale our client’s revenue and improve their customer experience. We help marketing leaders make every dollar count in a world where marketing is now responsible for revenue.

Our blog brings together insights from some of the brightest minds in property marketing. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for property developments that engage your key audience at each stage of the sales funnel.

Our team offers a unique blend of industry, technology, data and social media experience that underpins our strategic approach. Fast growing and independent, we have been working closely with Facebook for more than five years, serving millions of ad variants and managing thousands of digital campaigns for our clients in property.

Read less

Property Marketing Strategies Back

PropTv Ep.2 Scaling Enquiry With Limited Budget

Video Transcript Nik Welcome to the Garden! Today, I’m here with Jake. We’re going to be talking about another fun topic for developers,...

7 years ago

View More

PropTV Ep.1 Identify Cost Per Sale

Video Transcript Nik George. Property marketing cost per sale? Really important if you want to understand the value of the dollar you’re...

7 years ago

View More

Ep.19 Convert Your Leads to Appointments

 Video Transcript Caroline Sorry Coel, I have to stop you right there. I just got a phone call. Hello? Coel Good afternoon, is that...

7 years ago

View More

Ep.15 Post-Event Marketing for Property

Video Transcript Jake Getting that enquiry is obviously just the first pain point, is we need more people to talk to. Then, it’s about...

7 years ago

View More

Ep.14 Testing Creative Before a Launch Event

Video Transcript George You mentioned briefly how to test and measure audiences and creative. Can you talk a little about the process and how a...

7 years ago

View More

Ep.13 How to Successfully Go to Market

Video Transcript George What should a developer be thinking about kind of in those early stages, when should they be going to market and what...

7 years ago

View More
How to build a strong sales pipeline for the new year

Ep.4 Stocking Your Sales Pipeline for the New Year

Video Transcript Mike: Hi, my name is Mike Bird. I’m the CEO here at Social Garden with one of our Key Account Managers, Jake Taylor. And...

7 years ago

View More
How to reduce cost per sale with channel coordination

Ep.2 Channel Coordination: Reducing Cost Per Sale

Video Transcript Mike: Hi, my name is Mike Bird, I’m the CEO here at Social Garden and today I’m with our Property Director, Nik Sproal,...

7 years ago

View More
Customer journey mapping strategies to use in marketing

Customer Journey Mapping in Property

Social Garden's resident CEO/Co-Founder Michael Bird and Client Services Director Nik Sproal sit down to discuss how greenfield developers,...

8 years ago

View More

Digital Marketing Glossary for Property

On the Social Garden Property Group blog, we delve into a host of digital marketing strategies, across digital platforms, marketing theory and...

8 years ago

View More

Guide to Preparing for Marketing Automation

The increased uptake of marketing automation software has made a drastic impact in the real estate space, creating incredible opportunities for...

8 years ago

View More

How to Sell Property in a Challenging Market

Property is a naturally challenging selling environment. The life expectancy of both greenfield and apartment projects ensures that developers are...

8 years ago

View More