With new and established communities across Victoria, Lifestyle Communities engaged Social Garden to take the charge in a data-driven lead generation campaign that would revolutionise performance marketing in the independent living sector.
To succeed, the campaign needed to:
- 1. Target over 50s prospects with high social media engagement but low property ad serving
- 2. Identify key drivers of enquiry across multiple different build regions
- 3. Set a cost per sale benchmark
The emergence of COVID 19 brought new challenges to the campaign, proving the importance of a fast response to changes in market sentiment and consumer behaviour.