Easy Ways To Scale Your Lead Pipeline!

Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most importantly—why!

Video Transcript:

Nik Sproal

One of the ways clients can scale their pipeline is AB testing on their website. And this is the process called conversion rate optimisation and all that really is – is testing the impact of making changes to their websites in terms of conversion rates. Some of the things we can look at here are the hero image at the top of your page, the changes to headlines or copy, adding in a value exchange changing the ordering of content by looking at all these things based on data you’re getting at an advertising level you can make any material change to your conversion rates which is only going to improve lead volumes.