How We Increased the ANU College of Asia and the Pacific’s Conversions by 125% with an International Campaign

The Australian National University (ANU) College of Asia and the Pacific aimed to promote its postgraduate courses across key Asian markets. Facing challenges in reaching prospective students, ANU College of Asia and the Pacific sought to leverage digital advertising to enhance engagement and drive enrollment.

Student Garden was engaged to execute a targeted lead-generation campaign, utilising our expertise in digital marketing to boost ANU College of Asia and the Pacific's visibility and attract high-quality leads.

Expanding ANU College of Asia and the Pacific’s reach through international targeted campaigns

We focused on developing a comprehensive digital advertising strategy. The campaign aimed to generate a significant number of qualified leads for ANU College of Asia and the Pacific's postgraduate programs and to establish the university as a premier destination for advanced studies in the Asia-Pacific region.

Key Objective

• Generate high-quality leads interested in ANU College of Asia and the Pacific’s postgraduate programs.
• Increase brand awareness in key Asian markets including China, Hong Kong, India, Indonesia, Malaysia, and Singapore.

Challenge

• ANU College of Asia and the Pacific needed to effectively target and engage with diverse prospective postgraduate students across multiple Asian markets.
• The university lacked the digital marketing expertise and resources to implement such targeted strategies.