Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting more important. 

In this blog, we’ll explore the benefits of video content marketing, the power of TikTok and live video UGC, and provide you with tips on how to maximise the reach of your UGC content. Let’s get started!

Video Content Marketing 

Video content marketing is the use of video as an advertising medium to promote products and services. It’s a powerful tool, and offers a unique way to engage with your target audience that cuts through the noise of static content. 

Video content marketing has become increasingly popular over the past few years, due to its ability to capture the viewer’s attention, build relationships, and increase conversions.

Video content marketing can take many forms, from short-form videos on social media platforms, to longer-form videos on YouTube and other streaming services. With the rise of mobile devices, it’s easier than ever to create, share, and consume video content. As a result, video content marketing has become a powerful tool for businesses of all sizes.

Benefits of Video Content Marketing

Video content marketing offers a number of benefits for businesses. 

For starters, it’s an effective way to grab the attention of potential customers — and a great way to build relationships with existing customers. Video content can be used to educate customers about your products and services, and to showcase customer success stories.

Video content marketing can also help you stand out from the competition and cut through the noise. By creating engaging videos, you’re more likely to be seen, heard, and remembered (the most important part). 

Additionally, a big perk of video content is that it can be shared across multiple channels, making it easier to reach a wider audience.

Why You Should Embrace TikTok for Video Content Marketing

TikTok is a social media platform that has exploded in popularity since its launch in 2017. It’s a short-form video platform, where users can create, share, and watch videos that range from 15 seconds to 3 minutes in length.

TikTok is especially popular with younger audiences, making it an ideal platform for businesses who are looking to target a younger demographic. The platform’s algorithm also makes it easy to get your content in front of potential customers.

With all this said, it’s clear that TikTok is a great platform for video content marketing. It’s an effective way to reach a younger audience, and its algorithm helps you get your content seen by more people. Additionally, it’s a great platform for experimenting with creative ideas and producing high-quality videos.

What Is Live Video UGC?

UGC, or user-generated content, is a type of video content that’s created by users. It can take many forms, from short-form videos on platforms like TikTok, to longer-form videos on YouTube or other streaming services.

Live video UGC — basically, UGC that is streamed to an audience live in real time — is becoming increasingly popular, as it offers a unique way to engage with your audience. It provides an opportunity to create content that’s more authentic and relatable, as it’s created by real users in real time (and you can’t fake that).

It’s also just a great way to build relationships with your customers, as it allows them to become a part of your brand’s story and feel like they’re part of the narrative as it’s happening.

Tips for Creating Engaging UGC Video

Creating engaging UGC video can be a challenge, but with the right skills, you can make sure your videos stand out. 

Here are a few tips to help you create engaging UGC video:

  • Keep it short. 

UGC videos should be short and to the point. Keep your videos to around 15–30 seconds, and focus on one key point.

  • Tell a story. 

Use UGC videos to tell a story, rather than just promoting a product or service. Focus on what your customers care about, and use their stories to show why your product or service is the best.

  • Show, don’t tell. 

Use visuals to show, rather than tell, your story. This will help your viewers form an emotional connection to your brand.

  • Ask questions. 

Ask questions to engage your viewers and encourage them to comment or share your video.

  • Use the right tools. 

Use video software to create high-quality videos, and use tools like hashtags and location tags to make sure your videos reach the right audience.

Strategies to Maximise the Reach of Your UGC Content

Once you’ve created your UGC video, the next step is to maximise its reach. Here are a few strategies to help you get the most out of your UGC content:

Partner with influencers 

Partner with influencers to help promote your UGC videos. This is a great way to get your content seen by more people, because it taps into their existing (and likely very engaged) follower base.

Repurpose content 

Repurpose your UGC content to create multiple pieces of content from one video — think shorter snippets and longer-form stories. This will help you get more mileage out of your UGC content for minimal effort.

Leverage paid campaigns 

Leverage paid campaigns, such as Facebook Ads and Google Ads, to get your UGC content seen by more people.

Use visuals

Use visuals, such as images and GIFs, to promote your UGC content. This is a great way to grab the attention of potential customers.

The Takeaway?

Video content marketing is an increasingly important part of any successful digital marketing strategy. By leveraging the power of TikTok and live video UGC, you can take your video content marketing to the next level. With the right tips and strategies, you can create engaging UGC content and maximise its reach.

If you need a little extra help (and there’s no shame in that), what are you waiting for? Get in touch with DamnGood and let’s create some killer video content together. We have the right tools and strategies to take your video content marketing to the next level.

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