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How to Save Time on Your Social Media: Enhancing Organic Processes
Are you tired of feeling like your social media efforts are falling flat? Do you find yourself running out of time to throw something together for your Instagram? You’re not alone.
The list of things to do to be a successful social media guru just keeps growing.
Post a minimum of 3 times a week.
Don’t forget stories.
Spend at least twenty minutes a day engaging with your community.
Plan your content a month in advance.
But also be responsive.
Frankly, organic social media can feel like a high effort low outcome exercise. We’ve seen businesses dedicate massive amounts of time to organic socials, but fail to achieve tangible results.
That’s why we’ve honed our approach to focus on what truly matters – meaningful metrics and efficient processes. If you’re tired of spinning your wheels and want a social media strategy that delivers real, measurable results, it may be time to explore a new approach.
Here at the Garden, we think there are only three things you need to know to maximise your time and ROI – how to:
- Set your goalposts
- Build efficiencies and scales of economies
- Analyse meaningful metrics
Set Your Goals
At this stage, we revert to the classic marketing funnel. Tried and tested, this approach ensures that your organic marketing:
- Has a clear vision for the future
- Aligns with your paid strategy
- Meets customers where they’re at
So, what does this look like?
Top of the Funnel → Brand awareness, Profile visits
Middle of the Funnel → Followers, Engagements
Bottom of the Funnel → Community building, Click-through rate
Much like the paid advertising funnel, these goals aren’t stagnant and will evolve alongside your social media presence.
Once you’ve established your goals and set up some basic content pillars, you’re ready to get into the nitty-gritty details.
Building Efficiencies in Content Creation
There are a million and one programs you can use to create content.
Canva for design.
Google sheets for approvals.
Hootsuite for scheduling.
Facebook Business Manager for community management.
But when it comes down to it, less is more.
One game-changing tool in our arsenal is Figma. By leveraging Figma, we’ve cut costs by eliminating the need for third-party planners like Trello or Notion.
Planning, content creation, client approvals and scheduling uploads all come from a single, unified platform. With one centralised source of truth, we’re able to act responsively and reduce time wastage that comes from platform switching or a lack of visibility.
Save Yourself Some Time
One of the key benefits of our streamlined approach to organic social media management is the significant amount of time we save for our clients. With our system, clients have real-time visibility into the work being done, giving them unparalleled control and insight over their social media accounts.
Imagine being able to see the progress of your social media campaigns as they unfold, with the ability to provide feedback and make changes on the fly. That’s the level of visibility our process offers, ensuring that you’re always in the loop and can make informed decisions about your social media strategy.
But it’s not just about visibility – our process is also customisable. Need to incorporate internal approvals into the workflow? We’ve got you covered. Our system is designed to create smoother communication channels, ensuring that everyone on your team is on the same page and that content gets approved and live faster than ever before.
This level of efficiency translates into tangible time savings for our clients – which is redirected into optimising their social media strategy and achieving meaningful metrics that drive real results.
So, What Are Meaningful Metrics?
When it comes to measuring the success of your organic social media efforts, it’s crucial to focus on meaningful metrics.
These metrics provide insights into how your audience is engaging with your content and, ultimately, how it’s impacting your business goals.
At Social Garden, we understand that meaningful metrics are not one-size-fits-all. They are unique to each client and are based on those all-important goalposts we set earlier.
While there’s a temptation to go for the easy wins – like followers or likes – we know that these numbers don’t always tell the full story. We call these vanity metrics. They look good, your shareholders might care about them, but they won’t add much value to your overall business.
Instead, we focus on metrics that matter.
Engagements, including comments, shares, and click-through rates, are indicators of how well your content is resonating with your audience. These metrics provide valuable insights into the type of content that resonates with your audience, allowing you to refine your strategy for even better results.
But meaningful metrics go beyond just numbers. They also encompass the sense of community that your social media presence fosters. A strong community leads to positive reviews, increased brand sentiment, and higher overall brand engagement.
These are the outcomes that truly impact your bottom line.
Good Organic Strategy = Great Paid Results
It’s also important to note the impact that organic social media can have on paid metrics. A strong organic presence can increase brand awareness and engagement, leading to higher click-through rates and conversions on your paid campaigns. By focusing on meaningful metrics in your organic strategy, you’re not just building a following – you’re building a foundation for long-term success.
Ready to Elevate Your Social Media Game?
If you’re ready to take your social media strategy to the next level, check out our service offerings at Social Garden.
From organic social media management to performance marketing, we have the expertise and experience to help you achieve your goals. Contact us today to learn more and start growing your brand in the digital space.
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