The Subtle Art of (Digital) Persuasion

A landing pages is a purpose-built, fast-loading home for conversions. Designed to drive enquiries to your sales team with a specific, easy-to-understand design, a landing page is where we send prospects from ads with the aim to get them to fill out the form with their details and become leads.

With 9 years of experience, we’ve learnt (and continue to learn) what converts. We’re constantly optimising and AB testing our landing pages to ensure conversion is maximised, and our amazing team of designers are able to pull together the most effective landing page elements to set you up for success.

There are many ways to improve your landing page design. Here are some of the factors we consider here at Social Garden: copywriting, layout, information hierarchy, dynamic headlines, AB testing, and more.

Different to your website, which aims to give information about your brand and offering, a landing page serves a unique and dedicated purpose: converting leads. They load quickly and offer succinct information to drive enquiry to your sales team.

At Social Garden we’re committed to providing you with real time reporting on the metrics that matter. Our analytics experts leverage a number of tools to assist in campaign tracking. We have also developed our own real-time reporting analytics tool, LeadTech insights, which helps property developers and agents access key data in real-time.

To make a landing page that turns visitors into customers, it needs to have some important things. These include a clear headline, a button or link that tells people what to do next, a design that looks good, words that make people want to buy or sign up, proof that other people like what you're offering, and signs that show your website is safe and trustworthy, like badges or reviews. We'll work with you to figure out which of these things are most important for your landing page, based on what you want to achieve and who you want to see it.