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Why Should You Choose UGC Over Stock-Standard Content?

In the fast-paced world of digital marketing, authenticity is the currency of trust, and engagement is the ultimate goal. Amidst the noise of branded...

5 days ago

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The Role of Pre-Production Planning in UGC Shoot Days

In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences...

1 week ago

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Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

1 month ago

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The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

2 months ago

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Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

2 months ago

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Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

4 months ago

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The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

4 months ago

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How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

5 months ago

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4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

5 months ago

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Defining ROI for Content Marketing with Matt Allison

This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...

5 years ago

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Building a Global Brand with Radek Sali

When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline. I...

5 years ago

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Implementing Agile Marketing Processes

But what about ‘agile’? I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...

6 years ago

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Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

6 years ago

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How to build a customer first mindset podcast

Building a Customer First Mindset with Ty Hayes

Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...

6 years ago

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The future of Facebook data and privacy podcast episode

The Future of Facebook, Data & Privacy with Will Egan

Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...

6 years ago

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