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Multi-Touch Attribution: Been Left Behind?
The pathway to purchase has unlimited digital touchpoints, so why should the last marketing touchpoint get all of the credit?
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Key speakers took centre stage, while breakout sessions, an expo theatre, workshops, circle of success, and the...
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Lead qualification doesn’t only tell you more about a future customer but what to do next. As your customer flows through your sales funnel you can...
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Kangan Institute partnered with Social Garden to broaden their online presence, assist in digital reporting and analytics, and ultimately, drive...
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You wouldn’t traverse a mountain trail without a map or a flashlight, so why adopt this approach in your marketing strategies? The ultimate goal of...
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Celebrating four years at Social Garden recently has brought back a wave of memories, helping me to appreciate what has been created to make every...
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The marketing landscape is changing quickly, underpinned by an ever-increasing multitude of channels to market and the emergence of the...
3 Event Marketing Strategies for Education
Increased event attendance and efficiently obtained attendee data: it’s what dreams are made of. But it doesn’t come easy for many education...