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Connecting Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...
Case Study: TAFE Queensland ‘Avotar Campaign’
Idea
TAFE Queensland unlocks authentic brand storytelling to engage school leavers.
Services
Lead generation
Social media advertising
...
Case Study: Kangan Institute Instagram and Snapchat Marketing
Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...
Case Study: Quick Wins for Student Recruitment
When conversation drives conversion
Existing data is often put to one side when it comes to recruiting new students. Yet this data presents a great...
Climbing the Wall – Email Navigation into China
Climbing the Wall - Email Navigation into China
With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...
Case Study: Education Content Production – Social Garden
With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...
3 Ways Gen Z Is Changing Higher Ed Strategy
Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Case Study: Rethink Your Instagram Stories Ads with UGC
At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.
Earlier this year, we partnered...
Marketing Automation Platforms: Which Tier is Right for You?
Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...
Case Study: Snapchat Advertising – The Gordon
As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...
Beyond Conversion: IEAA Marketing & Recruitment Forum 2018
Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...