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Climbing the Wall – Email Navigation into China
Climbing the Wall - Email Navigation into China
With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...
Case Study: Education Content Production – Social Garden
With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...
3 Ways Gen Z Is Changing Higher Ed Strategy
Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Case Study: Rethink Your Instagram Stories Ads with UGC
At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.
Earlier this year, we partnered...
Marketing Automation Platforms: Which Tier is Right for You?
Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...
Case Study: Snapchat Advertising – The Gordon
As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...
Beyond Conversion: IEAA Marketing & Recruitment Forum 2018
Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...
It’s Time to Consider Other Student Recruitment Channels
If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.
Likewise,...
How GDPR Affects Australia (And What Marketers Can Do About It)
We’ve already discussed data and privacy laws in Australia, but keep reading for practical GDPR solutions for Australian businesses and how to...
Email Marketing Lessons for Higher Education
Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...
What Your Marketing Can Learn From the Finance Sector
The fintech industry is making waves in this category, and there are important lessons that any business can implement into their own content...