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How to Create Display Ads
In their prime, display ads used to get a tonne of clicks and so many views that marketers would have no problem generating leads from a few...
4 Email Marketing Metrics you need to Track
Your email marketing strategy is the foundation of your digital marketing campaign. No other type of marketing allows you to target so many consumers...
How to Add Value for Prospective Students
For most secondary school students today, the most daunting question about higher education is whether or not there will be a job for them when...
Facebook Ads Manager: 6 Changes to Know
If you’ve logged into your company Facebook account lately, then you’ve probably seen some major changes to the Ads Manager pages. Though it may...
5 Effective Strategies for Using Pinterest for Your Business
Did you know that the human mind can process an image in just 13 milliseconds? Compare that to how long it takes to read written content and it’s...
How to Nurture Leads Without Spamming Them
Lead nurturing is the process through which marketers provide leads in the sales funnel with more information about products and services. The idea...
Marketing Automation for Education: Enrolling Students through Nurture
A new enrolment period is on the horizon. Over the next few months, you’ll see your website visitor count go up and more people will be liking your...
10 Tips for Copywriting on Landing Pages
Creating great landing pages is a learned art that develops and strengthens overtime. Once you learn and master the tricks of the trade, your landing...
How to Find Prospects on Twitter
Yes, some people troll around Twitter and complain all the time.
Yes, some people Tweet stupid things like pictures of what they had for lunch...
Simple Adwords Strategies to Boost your CTR
When Google Adwords shows you how successful your Adwords campaign is, the software provides you with a click-through rate (CTR). This is the number...
How to Build Brand Awareness for Educators
In the past, education institutions rarely had to engage in brand promoting or other marketing endeavours. Before there were not nearly as many...
The Beginner’s Guide to Lifecycle Marketing
You might have heard the term lifecycle marketing bounced around, but do you really know what it means? If you’re unfamiliar with the concept,...