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4 Simple Steps To Make Copywriting Easy
There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT and Google Bard have become increasingly popular for providing information about quite literally ANYTHING in the matter of seconds — and this is in no way restricted to just the digital marketing industry.
Users can ask anything from as simple as “create a recipe using spinach” to as complex as inserting a data file and having the platform analyse the numbers and providing graphs to interpret these results. It is truly incredible.
While there is speculation that this new form of intelligence is ‘threatening’ to our jobs in the digital world, we should be viewing it as a platform that enhances the work we produce and increase the efficiency and speed at which we complete it. We need to start seeing this technology as a supportive friend, a teacher and a knowledgable source
At Social Garden, we jumped on the ChatGPT bandwagon quite early on, so we could really gain a deeper understanding of just how incredible this platform is — and how we can leverage it in the work that we’re delivering both to our clients and internally. While we take pride in our copywriting expertise (we are really the best in the business, and I’m not being biased!), we have found that working alongside this new technology has been extremely beneficial when it comes to getting the creative juices flowing, proofreading our work, and working with our copywriting team to deliver the best of the best copy, every damn time. And our clients can vouch for this!
So today, I’m here to share how easy it can be to produce top-tier copy with AI in just 4 simple steps. And don’t be scared — you don’t need to have a background in copywriting to get this right.
Step 1: Who are you?
A common mistake that AI users make is going in hard and fast with the question that they want answered. We have to remember that AI platforms also need to understand the persona that you want it to assume.
For example, if you’re an Account Manager, you need to mention your role so it can begin to think as you would. This doesn’t mean that you have to give it your whole life story (in fact, we definitely recommend against that), but anything top line such as your role, the industry you work in, and the type of clients that you work with will be enough for it to get an idea of the shoes it needs to step into.
For example:
“I am an Account Manager working in a digital marketing agency that works with a variety of property developers and homebuilders across the residential and commercial sectors in Australia and New Zealand.”
Step 2: Provide context
This is where the storytelling takes place. Like when you ask a question of your colleague, you need provide background information so that the AI can understand the situation at hand.
We recommend providing it with as many details as possible, such as the problem that needs to be solved, the tone of voice you require, and any other relevant information that can provide you with the most accurate response.
For example:
“We have reached the sell-down phase of one of our residential campaigns, with only 4 units remaining. This project is positioned in Melbourne and specifically targets first-home buyers. As this is a sell-down campaign, we would like to create a sense of urgency in our ads to motivate our prospects to enquire about the project. The price point for these apartments are starting from $495,000*.”
Step 3: Job to be done
Now that we’ve provided our new robot friend with some more insight behind who we are and the key information about the task, it’s time to give it instructions on exactly what we need from it. This is relatively simple, and can be easy as giving it dot points on what needs to be achieved!
For example:
“Could you please write me 4x Meta ads (based on the provided information for this campaign) that each include:
- Headline
- Description
- Primary text
- Recommended CTA”
Step 4: Set boundaries
While we’ve provided these clear instructions, we need to remember that this platform can still ‘assume’ that tasks need to be completed in a certain way. We want ChatGPT to think the way we do, but of course there is still room for error — this is completely normal, as is human error!
So at this stage, we need to set some boundaries and be specific on what we want the AI to do or avoid doing when delivering the task at hand. This will increase the likelihood of the results being close to perfect!
For example:
“Ensure that the following character limits (XYZ) are adhered to so that they are suitable for Meta.
Insert price points in every headline.
Keep this as short form copy.”
It’s as easy as AI, B, C!
How easy is that? And it can all happen in a matter of seconds.
HOT TIP: Always be sure to proofread any copy you produce with any AI platform, and make any necessary changes. Your power as the subject-matter expert is in the edits, so don’t skip this step!
We utilise this type of ‘support’ in our everyday work, but our dedicated team of experienced copywriting experts still remain at the forefront of our copy and always will.
If you’re interested in our amazing copywriting services for your business, click here.
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