We’ve worked with a lot of education institutions. Our mission is to make it easy for prospective students of all ages and backgrounds to connect with quality education providers.
Large-scale digital campaigns
Targeting both domestic and international students.
All education levels
Undergrad, postgrad, executive and higher degree research.
The whole student lifecycle
From enquiry to application to alumni engagement.
Range of providers
TAFES, Universities, Schools, RTOs and Polytechnics.
We Work With Leading Education Providers
Make A Measurable Impact on Enrolments
We are an education marketing agency with deep expertise in the sector. Our recruitment engine has been purpose-built to deliver the results you want and the transparency you require.
Boosting Southern Cross University enrolment rates by 11%
Our team is an extension of yours, and will help you better understand, communicate and convert prospective students through social channels. By using Facebook, Instagram, LinkedIn, Snapchat, TikTok and Google to target your key audience segments, you can create a seamless cross-channel student experience.
“W"I want acquisition. I want it measured to the application or the enrolment so I know that channel is driving that behaviour. Digital marketing agency, Social Garden, was the first vendor who said 'we can achieve that.' And they did."
Caroline Schmidt
Director of Sales and Marketing
"I am a big one for being able to measure what I’m doing and I would recommend Social Garden. It was you guys who suggested using Snapchat for us, which has been an awesome medium. It’s really lowered our cost per lead."
Raelene Woods
Marketing Manager
"We wouldn’t have won that AMI Marketing Team of the Year award without your help getting us out of the blocks with marketing automation which has transformed our marketing efforts."
Tyron Hayes
Chief Marketing Officer
Having partnered with over
40% of Australian universities,
we know higher education
marketing.
Education Marketing FAQs
Our leads convert 4% higher on average than other lead providers. Our focus is on generating high quality leads through channels and digital placements that we know convert - in particular Google and Facebook. We have over 7 years of data in the digital advertising space and have worked with TAFES, Universities, RTOs and Colleges across audiences such as Domestic, International, Undergraduate, Postgraduate, Parents and more. We use this experience to target audiences, and produce content we know will convert.
We specialise in using marketing automation technology to take the manual labour out of the conversion process. We run rapid planning workshops, technical audits and strategy sessions to come up with student enrolment plans, and our team of certified Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, Active Campaign and Hubspot experts can then implement a strategy to convert applications into enrolments.
Some of our top higher education marketing best practices include: 1. Using a digital strategy that targets audiences at the top, middle and bottom of the funnel 2. Ensuring your ad content aligns with the landing page you’re driving traffic to 3. Integrating plain text and SMS communications into your email marketing strategies 4. Using user-generated content (UGC) to showcase the real student experience 5. Adding new ad creative and audiences into your campaigns regularly to keep frequency low and engagement high
User-generated content (UGC) is created by real people about a brand or product. It is an effective content style to build trust as people are more likely to value the recommendations of other buyers than brands. For Gen-Z and millenial audiences, this rings especially true.
Because we’ve worked with a lot of higher education providers, we know the market really well. Our team are specialists in student acquisition, conversion and experience, having partnered with institutions in Victoria, interstate and overseas across 7+ years. We also have ex-university marketers within the team for additional education experience.
International and domestic leads can come in high volume! Filtering through the ones that are actually going to convert is no small task. With experience calling in a range of domestic, European, Asian and South East Asian markets, our Melbourne-based call centre will contact and qualify your leads, handing over those that are ready to begin the application process. This means you have a higher chance of converting those leads into student applications.
The dream higher education marketing strategy involves student experience & campaign mapping and execution, digital advertising and lead generation across all social media platforms, consulting and optimisation for your sales and admissions teams, integrating your application, customer relationship management (CRM) and marketing automation (MA) platforms. There are a lot of higher education marketing trends out there, however, at the end of the day, ensuring that you’re able to measure the impact of the work and adjust the strategy accordingly is crucial.
We use a combination of different higher education marketing strategies depending on the nature of the degree/s you would like to promote. Our team has experience increasing enrolments for both undergraduate and postgraduate courses, in a range of study areas. We offer lead generation, social media marketing, Facebook advertising, SEO, call conversion, email marketing, CRM, marketing automation and student journey mapping services to help you achieve your acquisition and enrolment targets.
Our clients tell us they wish they could produce more video content. But it’s tricky keeping up with cultural trends, managing ambassadors and coming up with UGC ideas! That’s why we launched Student Garden UGC from the education arm of our business. We deliver content created by students, for students. We vet and coach all of our creators so that they produce authentic, localised content for your campaigns. When it comes to UGC, it’s all about heroing the student voice.
