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Marketing Automation for Education: Enrolling Students through Nurture
A new enrolment period is on the horizon. Over the next few months, you’ll see your website visitor count go up and more people will be liking your...
How Often Should you Send Prospects Emails?
You’ve done it. You’ve finally cultivated a strong emailing list. After months of strong content and social media marketing and lead generation,...
3 Best CRM and Marketing Automation Software Combinations
Customer relationship management (CRM) software and marketing automation software are two entirely different things. Too often though, these terms...
5 Ways to Reinvigorate your Database
Email is one of the best ways to reach people of any digital medium out there, but if the people on your subscriber list aren’t opening your emails...
6 Marketing Automation Blunders You’re Making
Marketing automation has changed how digital marketers interact with customers, but not everyone has quite mastered the subtle art of automation....
Database Segmentation Styles for Highly Personalised Targeting
Your database is your best resource for marketing, but if you don’t know how to segment it and send targeted, relevant content to those segments,...
Marketo & LinkedIn: A Powerful Marketing Automation Solution
April was an exciting month for Marketo and LinkedIn. In a press release, the engagement software and solutions provider and the business...
The True Value of your Unsubscribe Rate
No one wants to see customers unsubscribe, but in some ways, it can be a positive thing. You do not want to waste your time with customers who are...
Which Email Type Works Best for Your Strategy
Email marketing has fallen in and out of fashion over the years. Before social media became popular, emails were the preferred way of reaching most...
How to Use Visual Content in Email Marketing
Visual content emulates the phrase, "A picture is worth a 1000 words." For property developers, photos help potential buyers imagine themselves in...
The Beginner’s Guide to Lead Nurturing
Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...
Lead Scoring with Marketing Automation Systems
Marketing automation changed the way most marketers approach campaigns and the way companies view buyers. Now that it is easier to dissect an...