Marketing Automation

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Marketing Automation Back

tips for identifying just the right audience

Database Segmentation Styles for Highly Personalised Targeting

Your database is your best resource for marketing, but if you don’t know how to segment it and send targeted, relevant content to those segments,...

7 years ago

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Automation Solution

Marketo & LinkedIn: A Powerful Marketing Automation Solution

April was an exciting month for Marketo and LinkedIn. In a press release, the engagement software and solutions provider and the business...

7 years ago

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What does your unsubscribe rate mean

The True Value of your Unsubscribe Rate

No one wants to see customers unsubscribe, but in some ways, it can be a positive thing. You do not want to waste your time with customers who are...

7 years ago

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Choosing effective emails

Which Email Type Works Best for Your Strategy

Email marketing has fallen in and out of fashion over the years. Before social media became popular, emails were the preferred way of reaching most...

7 years ago

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emails that engage and entice

How to Use Visual Content in Email Marketing

Visual content emulates the phrase, "A picture is worth a 1000 words." For property developers, photos help potential buyers imagine themselves in...

7 years ago

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Lead Nurturing

The Beginner’s Guide to Lead Nurturing

Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...

7 years ago

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For nurturing the right prospects

Lead Scoring with Marketing Automation Systems

Marketing automation changed the way most marketers approach campaigns and the way companies view buyers. Now that it is easier to dissect an...

7 years ago

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Lock in your leads with linkedin

How to Create InMail Campaigns That Work

Chances are you maintain a profile on LinkedIn, as this social media site for professionals is a great way to network with colleagues, stay on top of...

7 years ago

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Marketing automation your best choices for seamless integration

How to Find Marketing Automation Software for your Business

For companies of all sizes, there will come a point – whether now or in the future – that it becomes necessary to consider automating at least a...

7 years ago

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Marketing automation for property developers

Guide to Marketing Automation for Property

Any property developer will tell you that the best way to keep new leads coming in and customers coming back for more is to invest in marketing...

7 years ago

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Building profitable long term relationships

Drip Marketing Campaigns that Excel your Marketing Automation

The principles behind drip marketing aren’t new, but use of this approach has been on the rise as marketers are becoming familiar with various...

7 years ago

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email marketing blacklist

How to Write Email Campaigns that People Read

You may wonder why your open rates are 0 % after you’ve worked so hard crafting and polishing your message. Email subject line best practices can...

7 years ago

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