11 Ways to Improve Blog Conversion Rate

better blog better business

Growing your blog traffic and increasing your blog conversion rate can be staggering tasks. There are dozens of strategies out there with hundreds of articles explaining each of them. How do you know where to start?

The following details 11 ways to improve your blog conversion rate, enabling you to begin making some notable changes to your blog without having to spend hours reading articles.

  1. Establish ideal frequency and timing. There is no set amount of posting, perfect time of the day, or perfect days of the week that are going to improve blog conversion rate for every company. You must experiment with different frequency and timing to determine what works best for your audience.
  2. Find a balance in types of published content. One of the best ways to keep readers coming back week after week is to mix up the content. You don’t want your posting routine to grow stale, but you also don’t want it to be so random that readers don’t know what to expect. Figure out what types of content resonate with them and provide a healthy mix.
  3. Keep the layout simple and streamlined. Readers should be able to focus on the content at hand. The fewer distractions that you have on your blog, the better. Look for product information, links, and anything else that is not necessary for the readers. For example, consider getting rid of large headers and irrelevant images.
  4. Cut out the jargon. You want your blog to be industry specific without a lot of generic content, but you also want it to be reader friendly. A blog is not a scientific journal. People of average intelligence who take an interest in your products or services should be able to read your posts without looking up every other word.
  5. Be honest about customer objections. In any industry, it is inevitable that customers will have complaints or other negative feedback about your products or services. In an age where consumers have direct relationships with brands via social media, the more that you can do to address these objections publicly, the better.
  6. Keep promotional content to a minimum. The general rule for social media posting is that it should be 20 percent promotional. This rule applies to business blogs as well. If you have a website, basic information about your products and services should already be readily available online. Posting an occasional update about a new product or a special deal is fine, but these posts should not be the bulk of your blog content.
  7. Build trust. A blog is just one section of your online presence that you can use to build credibility and trust with customers. Your blog should have a professional layout with clear details about your organisation, including your expertise and the type of content and services that you provide.
  8. Offer proof. As you consider varying types of content to include on your blog, think about options that offer proof for your customers. These options may include, but are not limited to, testimonials, case studies, third party reviews, scientific tests and studies, social proof (i.e. social media statistics), and demonstrations.
  9. Have fun. Many business blog authors write posts from the perspective of “we” or “our” or they use a third person detached voice, neither of which are very conducive to blog posts. Think about using a second person conversational tone or even writing from the first person to make your content more personal yet still professional.
  10. Include a call to action in each post. You should always have a call to action (CTA) in a blog post that tells readers what to do next. A CTA can be as simple as asking people to leave comments to as complex as having them sign up for a 12 week workshop. There are a number of formats for a call to action including standard end of the post, embedded full conversion form, and slide-in side scroll.
  11. Pitch to subscribers within blog posts. Traditional forms of advertising and list building have become so commonplace that many readers ignore them completely. To get people’s attention, promote your email list within the content. For example, if you’re mentioning a free ebook that is available to newsletter subscribers, why not include a newsletter sign-up box right there in the post?

Are you overwhelmed after reading all of these methods for improving blog conversion rates? Keep in mind that you don’t have to implement all of them at once. Focus on areas of need and then build from there as you can.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...


Fortnightly digital marketing tips and insights