Education Marketing

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

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Education Marketing Back

Case Study: Video Production – The College for Adult Learning

Working with experienced cinematographers, sound producers, video editors and motion graphics specialists, as well as Social Garden’s own key...

2 years ago

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Case Study: Market Research – Kangan Institute

The Skills and Job Centre is a one-stop-shop for anyone seeking to explore tertiary studies, training, job and career options. Following the closure...

2 years ago

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EduTv Ep.8 Changes in the Student Journey

Video Transcript Alice Obviously over the last couple of years, there’s been some major changes in the student journey. What do you think the...

2 years ago

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EduTv Ep.7 Application to Enrolment Conversions

Video Transcript Alice All universities and TAFEs ultimately strive to improve their application to enrolment conversion rate. Today we’re...

2 years ago

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EduTv Ep.6 Convert Leads Not Yet Ready to Study

Video Transcript Pip Hi Alice! So, my clients sometimes ask me, what they do or what should they do with leads that aren’t ready to study...

2 years ago

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Case Study: Hyper-Personalised Communication through Marketing Automation

"We wouldn’t have won that AMI Marketing Team of the Year award without your help getting us out of the blocks with marketing automation which has...

2 years ago

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EduTv Ep.5 Maximise Your Open Day investment

Video Transcript Alice: Hi everyone! Today we’re gonna be sharing three tips about how to maximise your open day marketing...

2 years ago

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7 Ways to Increase Open Rates in Your Student Recruitment

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...

2 years ago

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EduTV Ep.4 How to Drive Open Day Attendance

  Video Transcript Alice Welcome to the Garden! Today, I’m here with Mike. Mike, my question to you is how do I get my prospective students to...

2 years ago

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Case Study: Skyline Education Foundation Australia

Social Garden provide extensive writing services across all facets of digital marketing. Spanning email copywriting, writing for infographics, web...

2 years ago

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EduTV Ep.3 Turn Events Into Opportunities

Video Transcript Alice Welcome to the Garden! Today, I’ve got Pip with me and we’re going to be talking about turning events into...

3 years ago

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EduTV Ep.2 Maximise Paid Digital Campaigns

Video Transcript Alice Welcome to the Garden! Today I’ve got Brett with me, we’re going to be talking about getting more bang for your buck...

3 years ago

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