Education Marketing

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

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Education Marketing Back

Social Garden’s Top 9 Student Recruitment Tactics for 2020

It's that time of the year again! A time to think about how you and your team are going to boost your student recruitment numbers, fill up those key...

4 years ago

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The TikTok Takeoff

Is it a bird? Is it a plane? A Spaceship? NO it’s TikTok and it is TAKING OFF!!! Think Memes, Vines, Music videos, Lip-Sinking and Self...

4 years ago

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Lead Generation for International Students

Breaking new ground in the South American student market The Gordon International partnered with Social Garden to execute an international...

4 years ago

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Connecting Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

5 years ago

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Case Study: TAFE Queensland ‘Avotar Campaign’

Idea TAFE Queensland unlocks authentic brand storytelling to engage school leavers. Services Lead generation Social media advertising ...

5 years ago

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Case Study: Kangan Institute Instagram and Snapchat Marketing

Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...

5 years ago

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Case Study: International Student Recruitment

  Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...

5 years ago

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Case Study: Quick Wins for Student Recruitment

When conversation drives conversion Existing data is often put to one side when it comes to recruiting new students. Yet this data presents a great...

5 years ago

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Climbing the Wall – Email Navigation into China

Climbing the Wall - Email Navigation into China With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...

5 years ago

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Case Study: Transitioning to Digital

Raelene Woods, Marketing Manager at The Gordon Institute of TAFE, works with Social Garden to deliver strong enrolment results for the wide breadth...

5 years ago

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Case Study: Measurable Student Recruitment

Caroline Schmidt, Director of Sales and Marketing at Bendigo Kangan Institute, works with Social Garden to acquire students through digital channels...

5 years ago

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Case Study: Education Content Production – Social Garden

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...

5 years ago

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