Builders Academy Australia Case Study: How We Increased Student Registrations by 65%
Student Garden has been working with Builders Academy Australia for over 6 years. Each year, we have increased the number of student registrations generated from our campaigns, and 2023 was no different.
So, how did we increase the number of quality leads that are most likely to convert into registrations?
Heightened Focus on Conversion Rate Optimisation
- We implemented targeted strategies to improve conversion rates for Builders Academy Australia by between 10% and 12% this year. Our CRO strategies were based on industry knowledge, best practices, and rigorous testing across multiple campaigns.By leveraging data-driven creative, UX enhancements, behavioral mapping, and compelling copy, we optimized landing pages to maximize conversions. This approach ensured that prospective students had a seamless experience when enquiring about courses, leading to more high-quality leads.
Here are the details…
Changing Up Landing Pages
By shifting lead generation from Facebook forms to our custom-designed landing pages, we boosted the number of leads generated by 108% since 2022. Facebook’s inbuilt lead forms are stock standard, not user-friendly, and lack a solid value exchange to establish a degree of commitment from leads.
For Builders Academy Australia, we offered a value exchange on our lead forms to introduce friction and weed out low-quality leads. This strategy resulted in a 48% increase in paid lead volume year-on-year. Additionally, we developed a profiling page to collect additional data, allowing us to refine our Builders Academy Australia lead generation strategy further.
Streamlined Marketing Automation Strategies for Education
We increased the call-back requests on our nurtures by 94% year-on-year for Builders Academy Australia. Our approach focused on optimizing existing leads within our CRM rather than solely acquiring new ones.
Through segmented audiences and tailored messaging, we improved lead nurturing efficiency, ensuring that we delivered the right message at the right time. These marketing automation strategies for education significantly reduced the cost per registration while increasing overall conversion rates.
A Brand-New Brand for Builders Academy Australia
We conducted a brand refresh across Builders Academy Australia’s advertising and landing pages, helping to reduce our cost-per-lead by 8% and increasing video views by 47%.
After record registration numbers in 2020-2021 driven by the pandemic-led boom in online learning, Builders Academy Australia needed a new strategy to attract future students. To stand out in a competitive online landscape, we developed a refreshed brand identity with new colors, elements, and stylistic guides for content creation. This branding transformation was key to the Builders Academy Australia student registration increase.
Optimising conversion rate
Our CRO strategies have improved conversion rates for Builders Academy Australia by between 10% and 12% this year.
We implemented high-impact optimisations on our landing pages based on a wealth of industry knowledge, and best practices that we’ve trialed, tested and scaled across all of our clients’ campaigns.
Wondering how that works? Think data-driven creative, UX, copy and behavioural mapping across your pages. CRO helps drive conversion by improving the experience of your leads and making it easy for them to enquire.
A brand-new brand
We conducted a brand refresh across BAA’s advertising and landing pages. This helped to reduce our cost-per-lead by 8%, and increased video views by 47%.
Off the back of record registration numbers in 2020-2021 that were driven by a pandemic-led boom in online learning, Builders Academy Australia had to change tactics to engage new students to undertake their courses.
The challenge we saw for BAA was how they stand out from the crowd in a crowded online landscape, vying for future students’ attention. We proposed a brand refresh that would help them compete in a fast-paced, attention-driven environment encompassing new brand colours, elements and stylistic guides for content creation.
Putting UGC First
User-generated content (UGC) increases brand awareness by 2.5x in paid advertising. Once we finalized the new brand identity, we focused on implementing a high-performing UGC strategy across both organic and paid channels.
Our UGC content was informed by top-performing messaging and insights from high-converting campaigns. This ensured our content resonated with our target audience, improving engagement and enhancing the effectiveness of our digital advertising strategy.
Results and Key Takeaways
Through a combination of CRO case studies in education, targeted marketing automation, and effective digital advertising for universities, we successfully achieved a 65% increase in student registrations for Builders Academy Australia.
Key strategies included:
- Conversion rate optimization across landing pages
- Improved paid advertising campaigns
- Enhanced lead nurturing through CRM segmentation
- A complete brand refresh
- Leveraging user-generated content to boost engagement
By continuously refining our Builders Academy Australia marketing automation success strategies, we ensured sustained growth in student registrations while reducing acquisition costs.
This Builders Academy Australia case study demonstrates how a data-driven, strategic approach to marketing can transform lead generation and drive measurable business outcomes.
Results to write home about...
Our strategies yielded impressive results in FY23 for BAA:
65%
increase in student registrations (YoY)
25%
decrease in cost to acquire each student
240
videos created across social media channels
108%
increase in leads generated since 2022
"Over the last 5 years, we've built a partnership with Builders Academy Australia that has helped them expand their opportunities for student recruitment.
It's been epic to work so closely with the team at BAA on their full-funnel marketing strategy. We love having visibility over the student journey and seeing the impact our work has had on registrations."
— Cliodhna Reidy
Account Manager
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