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Social Garden Marketing Tips
Tip #1 Split Testing
“Always have a plan B strategy. Digital allows you to test and measure everything.”
Tip #2 Branding
“Never underestimate the power of brand consistency for customer loyalty and brand recognition.”
Tip #3 Reputation
“Always peer review spelling and grammar of creative before it goes live.”
Tip #4 Productivity
“Know who comes next in the process. Leaving work debts reduces team productivity and rapport.”
Tip #5 Audience
“Know your consumer and the trusted advisors around them.”
Tip #6 Lead Qualification
“Identify marketing qualified leads and sales qualified leads, and segment them in your CRM.”
Tip #7 Strategy
“Use digital marketing data to inform your above the line advertising.”
Tip #8 Partners
“Find a strategic partner with a customer base you want access to.”
Tip #9 Problem Solving
“Identify the solution that will make the greatest impact – and quickly.”
Tip #10 Mobile-first
“Plan and design landing pages mobile-first for social media traffic.”
Tip #11 Social Media Page
“Refresh pages every 4-6 months with updates such as a messenger bot for customer enquiries.”
Tip #12 Sales Alerts
“Use sales alerts to update your team whenever prospects visit your website.”
Tip #13 Phone Sales
“Use offline conversions to contact prospects in minutes, not days.”
Tip #14 Lead Nurturing
“Create custom ads and audiences for the people you are nurturing via email.”
Tip #15 Integrations
“Match your marketing automation and CRM naming conventions.”
Tip #16 Campaign Launch
“Get clients and producers on the same page by mapping out every step of a campaign by role.”
Tip #17 Channel Mix
“Tag sales enquiries to measure channel effectiveness.”
Tip #18 Measurable Solutions
“Track and measure change over time. This is the best indicator of solution stickiness.”
Tip #19 User Generated Content
“Encourage customers to share their experiences, and use this in your marketing.”
Tip #20 Keywords
“Optimise your bidding strategy towards high-intent keywords.”
Tip #21 Search Targeting
“Modify search bids to focus around retail stores or high-value customers.”
Tip #22 Be Human
“Marketing’s not always a sales pitch. Focus on the value you deliver.”
Tip #23 Landing Pages
“Align your advertising copy with your landing page creative to boost conversion.”
Tip #24 Instagram Stories ads
“Don’t let your CTA get lost in the content.”
Tip #25 Post Engagement
“Use Post Engagement to build audiences for direct response campaigns.”
Tip #26 Personalisation
“Let customers know that the more info they provide, the more personalised their experience will be.”
Tip #27 Custom Call-to-Actions
“Use a custom CTA on a landing page based on the search query.”
Tip #28 Data Integration
“Integrate web forms to move the data to your CRM.”
Tip #29 Consistency
“Have a consistent brand presence across all platforms.”
Tip #30 Optimisation
“Optimise your campaigns to reflect the stage a user is at.”
Tip #31 Video Marketing
“Use video to simplify complex pathways to purchase.”
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