share

BLOG

Social Garden Marketing Tips

Tip #1 Split Testing


“Always have a plan B strategy. Digital allows you to test and measure everything.”

Tip #2 Branding


“Never underestimate the power of brand consistency for customer loyalty and brand recognition.”

Tip #3 Reputation


“Always peer review spelling and grammar of creative before it goes live.”

Tip #4 Productivity


“Know who comes next in the process. Leaving work debts reduces team productivity and rapport.”

Tip #5 Audience


“Know your consumer and the trusted advisors around them.”

Tip #6 Lead Qualification


“Identify marketing qualified leads and sales qualified leads, and segment them in your CRM.”

Tip #7 Strategy


“Use digital marketing data to inform your above the line advertising.”

Tip #8 Partners


“Find a strategic partner with a customer base you want access to.”

Tip #9 Problem Solving


“Identify the solution that will make the greatest impact – and quickly.”

Tip #10 Mobile-first


“Plan and design landing pages mobile-first for social media traffic.”

Tip #11 Social Media Page


“Refresh pages every 4-6 months with updates such as a messenger bot for customer enquiries.”

Tip #12 Sales Alerts


“Use sales alerts to update your team whenever prospects visit your website.”

Tip #13 Phone Sales


“Use offline conversions to contact prospects in minutes, not days.”

Tip #14 Lead Nurturing


“Create custom ads and audiences for the people you are nurturing via email.”

Tip #15 Integrations


“Match your marketing automation and CRM naming conventions.”

Tip #16 Campaign Launch


“Get clients and producers on the same page by mapping out every step of a campaign by role.”

Tip #17 Channel Mix


“Tag sales enquiries to measure channel effectiveness.”

Tip #18 Measurable Solutions


“Track and measure change over time. This is the best indicator of solution stickiness.”

Tip #19 User Generated Content


“Encourage customers to share their experiences, and use this in your marketing.”

Tip #20 Keywords


“Optimise your bidding strategy towards high-intent keywords.”

Tip #21 Search Targeting


“Modify search bids to focus around retail stores or high-value customers.”

Tip #22 Be Human


“Marketing’s not always a sales pitch. Focus on the value you deliver.”

Tip #23 Landing Pages


“Align your advertising copy with your landing page creative to boost conversion.”

Tip #24 Instagram Stories ads


“Don’t let your CTA get lost in the content.”

Tip #25 Post Engagement


“Use Post Engagement to build audiences for direct response campaigns.”

Tip #26 Personalisation


“Let customers know that the more info they provide, the more personalised their experience will be.”

Tip #27 Custom Call-to-Actions


“Use a custom CTA on a landing page based on the search query.”

Tip #28 Data Integration


“Integrate web forms to move the data to your CRM.”

Tip #29 Consistency


“Have a consistent brand presence across all platforms.”

Tip #30 Optimisation


“Optimise your campaigns to reflect the stage a user is at.”

Tip #31 Video Marketing


“Use video to simplify complex pathways to purchase.”

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...

newsletter

Fortnightly digital marketing tips and insights