Our Melbourne Account Director Danielle on the importance of getting that first touch right to drive a positive customer experience and improve your lead to appointment conversions.
So one of the best ways for clients to drive more appointments is adding an autoresponder into that email marketing campaign. So that autoresponder is the first piece of communication that the lead will receive. And, really firstly it’s a great piece of user experience. But secondly, it really sets the tone for the customer experience moving forward. So that whether they inquire themselves or the sales team follow up with a call. That’s a more positive experience and will ultimately lead to more appointments booked.