EduTV Ep.1 Measure Your Marketing Success

Video Transcript


Alice today I wanted to ask you one question in particular and it’s a question we get from a lot of the education clients. A lot of clients we worked with but particularly the education providers, and that’s around how do they measure the success of their campaigns and the effectiveness of the channels that they are using to know what’s working.


Yeah! So the first piece of advice I could give any organisation, is you need to make sure you’re capturing your lead source. So for higher education, that might be an open day or school visit as a digital campaign such as Facebook.


Why is it that it’s particularly challenging for education providers to kinda measure success on campaigns.


Yeah! So it’s the nature of the organisation. There are so many moving parts, these different faculties, departments, they all operating on different platforms and they all have their own reporting frameworks as well.


Yeah, right. So then how do education providers kinda overcome this challenge?


It’s just going bit to that single source of truth and implementing a platform like a CRM that’s gonna capture all of the data from all of your different platforms such as your marketing automation, your student management system, and you know, some of your financial systems


And be able to kinda produce a single report that basically captures all that information in a succinct way, so that they kinda feed that back to the stakeholders whether they’re internal or external providers like us who are helping with enrollments so they kinda know where to allocate resources and scale stuff up or scale stuff down based on that kind of the impact..


Yeah! You start saying the gaps as well so where your fall overs are.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights