share

BLOG

How to produce content that gets shared on Twitter

How to drive digital marekting strategies using Twitter

Once upon a time, a business’s online presence consisted solely of a website.

On that website, you’d find most of the basic information you’d need; like the company’s products or services, if not their mission, a few statistics, and possibly their history. If they wanted to grab the public’s attention, they’d invest in TV or print ads (and maybe celebrity endorsements, too).

For the most part, those methods were tried and tested and proven true.

But in the social media boom of the twenty-first century, all that’s drastically changed.

Social Media and Its Impact on Businesses

Remember using Friendster? Or MySpace?

We don’t either.

Those two used to rule the internet, when it came to social networking, but they’ve since been replaced with more “hip” and interactive sites. Think Facebook, with all the ways you can respond to a user’s content, or Instagram.

Businesses have spotted, and rightly enough, leaped upon the opportunity to directly interact with their audience. They’ve found that the simple act of posting a witty status or opening up a poll on their Facebook page draws customer engagement — and with this engagement, a greater awareness of their brand.

One social media service, in particular, is the go-to platform for companies wanting to grow a following.

That service is Twitter.

popular_brands

 

What Makes Twitter so Special?

Twitter’s simple to use: just create a 140-character “tweet,” hit send, and wait for reactions.

Perhaps that explains why it’s amassed an astounding 500, 000, 000 users?

The site’s also incorporated a wide variety of features in the eight years since its creation, such as its own photo sharing service, and the ability to link Twitter posts to other social media accounts. There’s no limits on who can see what, and there’s a wide range of ways in which a company can use hashtags to draw user attention.

Between the speed at which a message can be posted, and the vast database of users to be tapped, you can see why businesses use Twitter as their primary way to reach out to customers: it’s versatile, far-reaching, and efficient.

Which Tweets Gain More Popularity?

Now that you know a little more on why Twitter is so popular, you can post whatever content you like to get attention, right? Isn’t it a free-for-all out there?

Wrong.

The type of content you post has a huge impact on how much it will be shared by your followers. A study analyzing the behavior of 1000 Twitter users found that certain techniques can maximize the popularity of your tweets. Bear in mind – there’s no hard and fast way to “win” at Twitter, but there’s a sure way to get bloody good at using it.

The basic guidelines when you produce content?

  • Avoid memes. There’s no such thing as an internet user that hasn’t encountered a meme. But despite their widespread popularity, they don’t perform very well on Twitter. As a business, it doesn’t enhance your image if you’re just another meme in the crowd. Yes — some of your followers may find it amusing, but that doesn’t guarantee high quality traffic, and doesn’t necessarily lead to conversions either.

share

  • Use videos sparingly. Twitter’s popularity is partly due to how it takes very little time to read through numerous posts. By posting a video on Twitter, you’re asking your audience to stop, and take the time to watch what you’ve just posted. It’s time-consuming. You don’t want to be time-consuming. They’ll likely just move onto your next tweet. Those who do watch your video, however have a 49% higher chance of adding the video to their favorites, in comparison to the chances they have of adding an image to their favourites. (There are so many of those, after all.)
  • Our advice? Make sure the vid’s a good one.

video

  • Creative and funny images can boost branding. Images get up to 128% more retweets than videos, and are far easier to create than a minute-something movie, but you’ve got to consider the kind of images you post. More than half the images that perform well on Twitter are humor-based. Understandably, right? Take advantage of the ways in which you can tie your corporate band into a funny image. Better still if your current advertising campaign’s already funny. Who doesn’t love a company that can laugh at itself?Case in point: Oreo and AMC Cinemas fake scuffle on Twitter drew attention from the delighted media, but more importantly, it concreted their sense of brand personality as quirky in their Twitter followers’ minds. Credit’s got to go to the man from Oreo who put cookies on his eyes and took a selfie, pointing warningly at the camera all the while: that’s social media genius at its best.

AMC Tweet

 

  • Add image quotes that showcase your brand’s philosophy. It’s not surprising that quotes often get a lot of retweets, no matter whether they’re funny, inspirational, or enlightening  — sometimes, something’s been expressed so simply before that It needs no rewording. Twitter profiles that often tweet quotes also tend to get up to 43% more followers. For businesses, the best way to take advantage of tweeting quotes is by creating typography for the quote, which can then can be integrated into a picture with your brand logo on it.  That’ll get your followers to associate your logo with the quote, no matter who it comes from. ‘Sides, it’ll look like a pretty package too – and who wouldn’t want to retweet an appealing graphic?

quotes

  • Text tweets with links are more effective than images and videos combined. You’d expect tweets with links to do well in it, wouldn’t you? You’d be right. 65% of all tweets contain a link. These tweets get retweeted 86% times more than your regular plain-text tweet. It’s an easy thing to pop a link to your store or services and drive traffic – and sales! – this way.
  • Lists and instructional content get more retweets. Links may be effective on Twitter, but if they lead to how-to and list articles, that’s even better. Tweets that provide quick, informative articles get three times more retweets than other text content. If you find that your company has a wealth of information to share, tips, or ideas that can be listed, promoting them on Twitter could be the most effective way of generating traffic back to your site.

tweets

 

  • Ask questions. It’s in our nature to want conversation. On Twitter, where customer and company are on a level playing ground, you’re likelier still to get a proper response. You want more than just retweets and favorites: asking a question in your tweet will prompt involvement. It’ll give your audience something to think about. It’s even possibly for you to slyly promote products or new features, by asking customers what they prefer.

Sure, the online community may sometimes be fickle and unpredictable – and certainly like to think of themselves as fickle and unpredictable — but they’re not as unpredictable as they like to think and their behavior on social media can provide businesses with incredible insight to their market.

Try rotating between the above pointers, and watch as your base of Twitter followers blossoms.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

newsletter

Fortnightly digital marketing tips and insights