How to Nurture Leads to a Successful Deposit

We recommend keeping your digital marketing strategy transparent. Celebrating the wins. And crucially, ensuring a smooth handover between marketing and sales (that means no radio silence).

Watch the Video

Read the Transcript

Nik Sproal

Hi Guys, welcome to the Social Garden First Home Buyer Series. Today George and I are going to be talking about the deposit stage. Welcome George!

George Glover:

Thanks Nik!


So George at this stage, the key issue is reducing fall overs. What are your top three tips?


Yeah look, I think the top three things to think about at this stage is, transparency, celebrations, so celebrating the wins and thirdly a smooth handover from sales to operations.


Let’s break down your first point around transparency. What are you talking to specifically here?


Yeah, I think the key to this is really about managing expectations for the buyer. So making sure they understand what the next step in the process is going to be and you know that can be delivered through a content nurture.

But making sure it’s clear, so that they know what’s coming next.


So George, let’s break down your second point around about celebration piece. What are you talking to specifically there?


Yeah, I think this ties in really nicely to what we’re talking about previously or the nurture piece. So look, the path to purchase is quite a lengthy and arduous process for first home buyers so we want to celebrate the fact that they’ve come to the end of sort of the tricky part, I suppose.

And deliver that through content nurtures. The other piece is we want to give them information and content that they can- that just reinforces that they made a good decision which they can share with their family and friends.


Let’s talk to your last point about the handover piece, what are you talking to specifically there?


Yeah, I think, look – I think this will be a pretty common one for most developers is that all too often, you know, it’s a great experience a sales person is really engaged and then there’s a deafening silence once the prospect actually deposits.

So again that’s obviously not a great experience for the prospect. So that’s really about how do we make it a really smooth handover from the sales person to the operational, the construction manager or whoever is going to deal with them through the build process?




If you’re ticking all those boxes, you’re going to massively reduce your risk for the prospect to fall over or cancel after the deposit.


Sounds like a good place to be.


Thank you for watching! Looking for more information? Download our Customer Journey Mapping Framework.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...

Is TikTok Safe
TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy...


Fortnightly digital marketing tips and insights