Go for Growth: Ep.3 Know Your Marketing Spend

Video Transcript


Our whole ethos for a long time has been generate revenue, right? And I think, a big part of that is making sure that we’ve got the right analytics in place, so there’s a very clear correlation between me spending a dollar of advertising on behalf of a client, or an investment in technology, and really making that distinction very clear that this dollar of ad or this dollar invested into content is producing x amount of revenue.


And I think, Mike, the thing we’ve all struggled with is market over the years over the decades is, you know, it’s the old John, wanna make a quote around, half of my marketing budget delivers you know, most my sales, I just don’t know which half and we’re getting closer now to the point where, if your smart around you know, utilizing this technology, you really leveraging this technology. If somebody clicks at that point of the sale cycle, and you ascertain that, that is a click that is contributed – is really contributing to a sale then you stamp it and you take the claim. And I think, marketers really really needs to start thinking, how do I utilise this technology to validate what I do in my day to day job and I think that’s the power of it. It’s not just what it can do to the customers and converting and for the company, for what it can do for the marketing too.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...

Video Content 101

The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...

The power of Ai
Unleashing the Power of AI in Marketing Automation Tools

If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...

Targeting strategies
Mastering Segmentation & Targeting Strategies for a Killer Campaign

Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...


Fortnightly digital marketing tips and insights